The goal of behavior design is to influence a person (sometimes yourself) to take a specific action. (Btw influence does not mean manipulate but that’s for another post). So how do you do it? For any action to take place, it’s a combination of the persons Level of motivation to take the action desired of …
Urgency is important in a fundraising appeal. But fake urgency is detrimental to long-term relationship building. So, how do you find the ‘right’ type of urgency? First, let’s explain why authentic urgency is important… For any action to take place, it’s a combination of motivation, ability, and a prompt. Answering the question why someone should …
The Right Type of Urgency in a Fundraising Appeal Read More »
Most nonprofit organizations have only the best intentions for the communities they serve. However, when it comes to their process of telling the stories of their constituents, they often unintentionally fall short of being effective and respectful. When creating an impact story to inspire prospective donors to become involved, nonprofits must be mindful of their …
One of the top inquiries I receive from nonprofits is what types of questions they should be asking during donor meetings. In addition, I also often receive the question of when it is appropriate to ask a donor about their intended contributions to the nonprofit. As children, we are often conditioned not to talk about …
The Right Donor Questions and Timing that Every Nonprofit Needs to Know Read More »
Did you know the success of your nonprofit organization starts with your story? That’s right. The story you tell donors, both small and large, will heavily influence how much money you raise, how many donors you retain, and whether you will build a sustainable future for your organization. When we think of storytelling, we often …
How Nonprofits Can Raise More by Telling the Right Story to the Right Audience Read More »
It’s always been known that nonprofit organizations need cross-sector partners to successfully raise money for their causes. However, it hasn’t always been made aware of just how much nonprofits contribute to the success and positive culture of those corporations. The need for organizations to partner with nonprofits in pursuit of broad-reaching outcomes has increased substantially …
The Undeniable Value of Nonprofits Working With Cross-Sector Partners Read More »
In my last article I mentioned two things that must change in the nonprofit sector to support us and detailed the first one: Training for fundraisers on how and why vulnerability shows up in our work. Understanding the nonprofit stigma that creates the shame side cycle that exists when inviting people to give to our …
In all of my years of fundraising, nobody ever talked to me about vulnerability and fundraising. Which is a shame, because it ultimately impacts the way we feel about fundraising and all we do as fundraisers. Being in touch with the vulnerabilities that are brought up around fundraising and knowing how to handle them is …
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