Donor Retention: How Forgetting About Your Donors Leads to the Hamster Wheel Hustle
Did you know that the average donor retention rate in the nonprofit sector is only 40-50%? When people talk about donor retention, they refer to the ‘know, like, trust’ factor and the fact that donors don’t have enough ‘trust’ in the nonprofit sector. Trust IS definitely an issue when it comes to funders and giving, …
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