nonprofit marketing

Seek more visibility

Are You Seeking More Visibility? — tips from a visibility expert Part 1

Have you ever realized that fundraising in itself actually involves all the components of who we are as people? And yet we look at it through a tiny lens focused on the work itself. My advice? Seek more visibility authentically. What I’ve found in my past roles as a fundraiser and now as a fundraising …

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Impress Your Funders at Your Next Pitch!

Impress Your Funders at Your Next Pitch!

So, you scored a spot in front of a funder and you’re ready to pitch. Great! Now you have the task of preparing and you might be wondering just how you can up your game to create an opportunity that benefits you both.  First, it’s really important for you to understand what someone needs to …

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How Forgetting About Your Donors Leads to the Hamster Wheel Hustle

Donor Retention: How Forgetting About Your Donors Leads to the Hamster Wheel Hustle

Did you know that the average donor retention rate in the nonprofit sector is only 40-50%? When people talk about donor retention, they refer to the ‘know, like, trust’ factor and the fact that donors don’t have enough ‘trust’ in the nonprofit sector.  Trust IS definitely an issue when it comes to funders and giving, …

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2021 Fundraising Trends: How to Make Virtual Events Work for Your Organization

2021 Fundraising Trends: How to Make Virtual Events Work for Your Organization

What are the top 2021 fundraising trends? I talk a lot about the idea of understanding your ‘core offerings’ to funders. This isn’t about old-school donor-centric models. It’s about creating experiences based on the perspectives and through the ‘lenses’ of everyone involved. What I mean by your core offering is:  What is at the heart …

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