Non-profit

 How to Design Behaviors for a Donor

The goal of behavior design is to influence a person (sometimes yourself) to take a specific action. (Btw influence does not mean manipulate but that’s for another post). So how do you do it? For any action to take place, it’s a combination of the persons Level of motivation to take the action desired of […]

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The Right Type of Urgency in a Fundraising Appeal

Urgency is important in a fundraising appeal. But fake urgency is detrimental to long-term relationship building. So, how do you find the ‘right’ type of urgency? First, let’s explain why authentic urgency is important… For any action to take place, it’s a combination of motivation, ability, and a prompt. Answering the question why someone should

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Powerful and Ethical Nonprofit Storytelling

Most nonprofit organizations have only the best intentions for the communities they serve. However, when it comes to their process of telling the stories of their constituents, they often unintentionally fall short of being effective and respectful. When creating an impact story to inspire prospective donors to become involved, nonprofits must be mindful of their

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The Right Donor Questions and Timing that Every Nonprofit Needs to Know

One of the top inquiries I receive from nonprofits is what types of questions they should be asking during donor meetings. In addition, I also often receive the question of when it is appropriate to ask a donor about their intended contributions to the nonprofit. As children, we are often conditioned not to talk about

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How Nonprofits Can Raise More by Telling the Right Story to the Right Audience

Did you know the success of your nonprofit organization starts with your story? That’s right. The story you tell donors, both small and large, will heavily influence how much money you raise, how many donors you retain, and whether you will build a sustainable future for your organization. When we think of storytelling, we often

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The Undeniable Value of Nonprofits Working With Cross-Sector Partners

It’s always been known that nonprofit organizations need cross-sector partners to successfully raise money for their causes. However, it hasn’t always been made aware of just how much nonprofits contribute to the success and positive culture of those corporations. The need for organizations to partner with nonprofits in pursuit of broad-reaching outcomes has increased substantially

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