STOP FUNDRAISING WITH A SCATTERED SYSTEM AND START RELIABLY RAISING 25% MORE FROM THE RIGHT FUNDERS
(WITHOUT HOUNDING THEM FOR MONEY)
MOST NONPROFITS SPEND MONTHS OR EVEN YEARS FUNDRAISING A MUCH HARDER WAY...
They apply to thousands of grants online, just like every other organization…
Sending out cold emails, which nobody likes…
Putting on the same tired Gala or Virtual Event, just like everyone else…
Those strategies aren’t just outdated….they’re ineffective.
There are thousands of nonprofits right now, sending the same cold, inevitably unopened emails and applying for exactly the same grants as you…
They’re just throwing spaghetti at a wall…
Hoping something sticks…
And these are just some of the reasons why it’s so hard to raise money.
.
And most ‘experts’ are out here giving you tools to make fundraising simpler, but not easier.
Let me explain….
We often use simple and easy interchangeably in our sector, but they are not the same thing.
Making something simpler means making it less complicated and easy to understand.
Making something easier means making it achievable with less effort.
Have you noticed that most fundraising gurus make fundraising simpler, but they don’t make it any EASIER? Like how many templates and questions guides have you downloaded over the years that haven’t made fundraising any easier?
Ya, the same was true for me. But that is because those tools only make fundraising simpler.
But here’s what makes fundraising easier:
Understanding your value as an organization and feeling confident in what you’re offering donors so that you feel like your fundraising isn’t an ask, it’s an offer.
THE POWER PARTNERS FORMULA IS THE ONLY FUNDRAISING COURSE DESIGNED TO MAKE FUNDRAISING SIMPLE AND EASY.
THERE IS A BETTER WAY TO FUNDRAISE. YOU AND YOUR ORGANIZATION DESERVE IT.
HI! I'M MALLORY ERICKSON 👋
I’m a 15-year nonprofit leader, certified executive coach, strategic consultant, and the creator of the Power Partners Formula™.
I’ve spent many years both fundraising millions and coaching thousands of fundraisers to do the same… and I’ve learned that fundraising comes down to one simple principle: getting in front of the RIGHT person at the RIGHT time.
Your success isn’t about a perfectly crafted pitch deck or a grant application you’ve spent hours and hours stressing over.
While those things can certainly help, without the right strategy, process, and system to get you in front of the right people with the right ask, all of that is a waste of your time and effort.
Truth is… you can have the most amazing mission in the world, but if you can’t get donors to meet with you and convince them of your value, your fundraising stops cold.
So let’s Get YOU Meetings and Money From the Right Funders, Shall We?
The people who join Power Partners are done jumping from one strategy to the next when it comes to fundraising only to find themselves burnt out and constantly stuck on the hustle hamster wheel.
They’re tired of getting ghosted by funders or having a bunch of ‘ambiguous’ funder relationships where they don’t even know if they’re going anywhere, but they keep trying to ‘nurture’ them hoping one day it leads to funding.
Is this you?
Because listen, we are in a unique time where people have even less time for relationship building that isn’t clear and transparent.
And with all this recession talk, donors are more cautious about their giving and their time, which means fundraisers need to demonstrate alignment clearly and quickly.
Because funders are also looking to build relationships differently, they are responding to emails differently and they are not here for the generic email outreach to ‘get to know each other’.
The #1 mistake nonprofits make that causes them to get ghosted by a potential funder...
The #1 mistake nonprofits make is sending the same outreach email to an individual as they would a foundation or corporate partner. Don’t worry, I did this too for many years.
But the truth is, every single outreach email needs to be customized, not just by changing the name of the person and a few other sentences, the entire format, focus, and alignment of the email should be completely different based on the:
- Type of funder
- Area of alignment
- Specific research on that funder
We take a really deep dive into this inside the Power Partners Formula ™ in Phase 3 (the Effective Engagement Roadmap) but just to give you a little inside peak, here’s an example template email that demonstrates how these 3 components are interwoven in a powerful and effective cold outreach email.
power partners formula™
My clients see an average of 25% MORE donations added to their revenue than they thought possible… WITHOUT applying to thousands of grants online. So can you.
Even if you:
- Don’t think you’re very good at fundraising (or literally have never done it before)
- Don't think other donors would be interested in working with you because you’re a local program or a new-ish organization
- Have been fundraising for years and feel like you’ve tried every single thing and nothing works
PLUS, you can have more consistent revenue and less fundraising stress all while you:
- Bring in (at least) 25% MORE than you are now
- Know where to start and how to prioritize your fundraising tasks in an ongoing way so that your fundraising is consistent, reliable, and streamlined (instead of scattered)
- Easily attract funders and partners who are excited to talk with you
- Quit worrying about clicking send on that meeting request email
- Have confidence walking into donor meetings and know exactly what to say
Power Partners Formula™ is the answer.
.
Mallory Erickson
I’ve been teaching the Power Partners Formula™ to over 250+ organizations with new fundraisers to 20 year veterans (and organizations big and small).
Now is truly the time to revolutionize the way you fundraise by understanding your lowest hanging fruit, how to optimize your time, and what to say when you’re reaching out to funders.
Here’s the thing….you’ve been sold a false reality.
If you’re like me or any of the fundraisers I’ve working with, you’ve been taught
“Having campaigns and events with a big infusion of money a few times a year is critical!”
Or that…..
“Monthly giving is how you’re going to get fundraising sustainability!”
Or to…
“Just get your Board to make introductions to people with money”
But (spoiler alert) none of these things actually change our fundraising reality (and we’re still overworked, burnout, and wondering if we need to leave the nonprofit sector to get some actual work/life balance)
Why is this the norm in our sector?
Because most fundraising consultants don’t know how to help you identify your organization’s specific low-hanging fruit unless they work with you 1:1.
So when a consultant is good at monthly giving campaigns they want EVERYONE to launch a monthly giving campaign.
When a consultant is good at grant writing they want everyone applying for grants.
When a consultant knows how to plan an event, they want to help you plan one too.
So there you are getting hit over the head with marketing message after marketing message that you *should* be doing X type of fundraising of Y type of fundraising.
But then when you do them, it doesn’t seem to be working for you the way they promised.
Well, here’s the truth: Not every type of fundraising works for every organization.
The most valuable thing you can do as a fundraiser and nonprofit leaders is figure out which fundraising strategies most align with the skills and assets that your organization already has.
You need to identify YOUR organization’s low hanging fruit (and how to pick it).
Introducing the
Power Partner Formula ™ Self Study
This self study is for you if you:
- Know that you want to get off the fundraising hamster wheel and gain some clarity on the next right fundraising action to take
- Want to design your fundraising in away that is enjoyable and not awkward for both you and your funders
- Desire to build win-win partnerships that help you achieve your fundraising results with ease
- Want to know what to say when you reach out to funders cold so that you’re not getting constantly ghosted
- Go at your own pace to watch the videos OR to listen to our private podcast
- Get excited about your organization and fundraising again!
How will the Power Partners Formula™ Self Study help you?
By Walking You Through The Entire 4
Phase Formula Step-By-Step
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So what's included in the Power Partners Formula™ Self Study?
PHASE 0
ALIGNMENT, MINDSET & HABIT BUILDING
Phase 0 is designed to provide participants with a solid foundation of executive coaching tools and habit building tutorials to optimize your time, decrease your fundraising resistance and help you start to think critically and creatively about your fundraising.
- You will go from car salesperson fundraising energy to an alignment-first fundraiser
- You will decreases your resistance and discomfort with fundraising
- You will see an end to the fundraising mind traps that have you constantly doubting yourself
- You will take control of your fundraising energy so that you show up the way YOU want to and attract the donors that are right for you
- You will learn the basics of habit and behavior design, which is essential for creating long-term sustainable fundraising success
PHASE 1
FUNDER MAPPING FRAMEWORK
This unit is all about finding the RIGHT funders. So often, we are ghosted by prospects because they are not in alignment with our organization. We’re looking for the wrong things or we’re not looking deep enough. The first step is to know what to look for when it comes to alignment and then to know how to position your organization in the right way to make sure the alignment is clear to the funder. The Funder Mapping Framework walks you through all of this, step-by-step.
- You will identify your funding needs and specific program alignment areas
- You will identify your organizational assets
- You will understand how different types of funders make decisions and how they are looking to partner with and/or fund organizations.
- You will get prospecting tips and strategies to stay in action so you’re not over-prospecting (it’s a THING).
- You will align programs and the assets you identified earlier with different types of Power Partners (foundation vs. corporation vs. individual) to create your ultimate funder map and understand where to start
PHASE 2
EFFECTIVE ENGAGEMENT ROADMAP
Effective funder engagement requires you to know what to say, and how to say it. But it also requires you to show up with the right energy and mindset for your outreach. Like energy attracts like energy and what you put out is 100% what you’re going to get back. By the end of this phase….
- You will understand the Know, Like, Trust factor that your donors are looking for and why authentic relationship building is the key to unlocking relationships that don’t require 12-18 months to get to the ‘ask’.
- You will get warmed up for your outreach by jumping right into the 7 Day No Challenge.
- You will have a step-by-step roadmap for foundation, corporate, and individual engagement.
- You will understand how to turn your assets into sponsorship benefits and build annual sponsorship proposals that are focused on programs or organization-wide
- The Fear or Gut? lesson at the end is a MUST to make sure you’re not telling stories about your intuition that are actually fear-driven.
PHASE 3
SIMPLE YES SYSTEM
Once you’re identified the right Power Partners and know how to engage them in a conversation. You need a plan in place for outreach and meeting preparation. You need to know what to say in the meetings and how to say it, and how to arrive at the simple YES.
- I will walk you through my Engagement Cycle and Follow-Up (because even your best Power Partners are busy)! But don’t worry – this is NOT hounding! This is often necessary to secure the meeting. It works.
- Before your meeting, you will walk through exactly how to plan and prepare for any funder meeting.
- I will walk you through exactly how to make the ‘ask’ (offer 😉 ) which is going to be at a different time for everyone. BUT I have laid out exactly how you know when it’s the right time to ask.
- Plus, once you get that SIMPLE YES, I will talk to you about the importance of donor stewardship and retention (and how it’s slightly different for companies).
Fundraising Mobalization Bonuses
Bonus #1
Board Mobilization Playbook (a Guide for Fundraisers)
Are you done banging your head against the wall trying to get your board members to fundraise? This guide for you and training for them is guaranteed to move them into action immediately. Plus, clear follow-up steps for you!
Bonus # 2
Board Fearless Fundraising Training
Have you ever wished that I could just talk to your board directly? Well, lucky for you, that is what this training is ALL about. Let me be a little bug in your board’s ear to open up the conversation about fundraising discomfort and finding the form of advocacy and fundraising support that works for them.
Bonus # 3
Event Jump Start Guide
Stop second guessing if you’re planning the right event for your donors. Make sure you’re designing around the right things and all other decision making will be easy peasy!
Grant Writing Bonuses
Bonus #4
Grant Writing for Fundraising Professionals
My friends at Learn Grant Writing created a special training just for you to teach you all about how to focus on the right grants and to avoid the overwhelm when applying. This training doesn’t exist anywhere else so it’s a very special bonus just for you!
Bonus # 5
Grant Budget Template
We are all about making the action easier to do so to accompany the previous training, my friends at Learn Grant Writing are giving you this incredible grant template. This is going to help you so much with the applications all of those annoying reporting needs!
On-Demand Bonuses
Bonus #6
What the Fundraising Searchable Library
Do you listen to What the Fundraising and always wish you could capture all of the brillant nuggets from our amazing guests? Well, now you can! Inside the Power Partners Formula™ Self-Study is a searchable database of all of the What the Fundraising episodes. This means you get all of the transcripts, top takeaways, and can search for tips around the biggest pain points you’re currently experiencing in your fundraising.
Bonus # 7
The Vault – 1-10min Coaching Clips Direct from Me to You
I could not be more excited to unveil the newest addition to the Power Partners Formula™ – The Vault! The Vault is a database of 1-10min coaching videos that support you on-demand with a variety of different challenges you might be facing. Trying to stop spiraling after getting ghosted? We have a playlist for that. Need to help your staff be more innovative? We have tools for that too. Need a quick team builder at the start of your staff meeting? You can watch a Vault video together! This honestly should be a product all on it’s own but now it’s being offered as a bonus inside Power Partners Formula™ Self-Study!
Bonus #8
Database of Power Partners Formula™ Group Coaching Calls
Just because Self-Study doesn’t involve any live group coaching calls, it doesn’t mean you don’t get access to the database of past coaching. You can watch any past coaching calls from start to finish or just search a question in the database to jump to a section of a group coaching call that answers that specific question. All calls are transcribed, outlined, and summarized for your convenience!
Bonus #9
Database of Power Partners Formula™ Guest Coaching Calls
Over the years we have ahd some amazing guest coaches inside the Power Partners Formula™ and I want to make sure you have the opportunity to learn from all of them. From trainings about welcome sequences to EOY campaigns we have you covered with all of the top thought leaders in the sector – on demand! !
Sound too good to be true?
Look, I get it. I’m fighting against decades of advice around all the old-school fundraising strategies being for everyone, and that everyone should do all of them.
And you already so burnout and cynical about fundraising (like did I actually say excited and fundraising in the SAME sentence?!?!).
But listen, no one hated fundraising more than I did when I was doing all of those strategies.
I have been exactly where you are. And I know what happened when I implemented the Power Partners Formula into my own fundraising (I made it for myself first after all).
Not only did I move my organization from 1 million to 3.4 million in 24 months but I started to fundamentally feel different as a fundraiser.
And if I can like fundraising, you can like fundraising.
But you have an IMPORTANT to choice to make.
Scenario 1:
- Overwork to try to make time for corporate sponsorships, foundation fundraising, create GivingTuesday and EOY campaigns, building a monthly donor campaign, and putting on a gala (just to name a few)
- Feel scattered jumping from fundraising task to fundraising task without having clarity on which fundraising activities are actually going to bring in the $$ you need
- Get to September and start freaking out that you aren’t anywhere near your fundraising goals and put together a plan to hustle all the way through December 31st
- Make it to December 31st (barely) and then your budget starts over at $0 and you want to cry that you have to do it all over again
SCENARIO 2:
- Start with identifying all of the things of value (assets) you already have inside your organization and learning about which types of funders are looking specifically for those assets
- Identify funders that are actually in alignment with your organization and see which types of funders have the most alignment and which don’t
- Pick one funder type and build out a comprehensive engagement strategy that has you focused, optimized, and in your fundraising flow
- Start to watch funding rolling in from that funder type in reliable and sustainable ways, and THEN start building you next funder pipeline with you next ‘lowest hanging fruit’
Scenario 1 shouldn’t be ideal for you, especially if you want to take care of your mental and physical health and not always feel so behind in your fundraising.
Power Partners Formula™ Self Study
The Power Partners Formula™ Self Study is an “at your own pace” comprehensive training for creating a reliable and sustainable fundraising strategy for your nonprofit.
- This program is hosted on our course platform, Searchie.
- Once you checkout you will receive a confirmation email along with immediate access to everything for 12 months.
By purchasing this Power Partners Formula™ Self Study you are agreeing to our Terms + Conditions
There is a no refund policy for The Power Partners Formula™ Self-Study Course
HAVE ANY QUESTIONS?
The Power Partners Formula™ is a course that takes all of the guesswork out of fundraising. Step-by-step, you’re walked through how to identify the right Power Partners for your organization, how to engage them effectively (no more ghosting!), and how to get that YES for funding. You cannot find the information inside Power Partners Formula™ anywhere else because it has been my secret sauce in working with organizations 1:1. Until now…
You will get access to the content for 12 months. If at the end of 12 months you want to retain access there will be an affordable month-to-month membership option to retain access.
The majority of people and organizations that thrive inside the Power Partners Formula…
- This course has helped brand new Executive Directors and fundraisers raise significant funding even if they have never fundraised before (and if their organization is brand new)
- This program has helped 20 year fundraisers re-energize their fundraising when they feel like they have plateaued <— INSERT AMY’S TESTIMONIAL
- The Power Partners course changed the fundraising reality of this X year old organization in just 7 months
- INSERT TESTIMONIAL ABOUT HELPING BOD MEMBER
- Are single ED lead organization who needs fundraising direction and a tailored community OR a small shop development team (usually less than 3)
- The average size of organizations who take the course have an operating budget between $100,000 – $5 million.
Also, no matter your position, if you’re someone who. . .
- knows how to build authentic and close relationships in your personal life but haven’t been able to translate that into your nonprofit leadership and fundraising.
- is stuck in your perfectionist tendencies – always needing the perfect letter, email, list, question, or answer – and so making big asks seems like a heavy lift.
- feels exhausted, overworked, and lonely – and yet deep down you know there has to be a better way to fundraise for your organization.
- is looking for permission to stop doing one more event or campaign with little or no return on investment.
- wants the validation that fundraising through “best practices” is more about pleasing your ED or Board than about raising money in ways that align with who you really are.
Then the Power Partners Formula™ is for you.
The short answer is: everything.
First of all, like I said before, the Power Partners Formula is the ONLY fundraising course that makes fundraising simpler AND easier. We do this by combining the best fundraising strategy with strategic executive coaching skills building, habit and behavior design education, and a design thinking framework.
PLUS….
✔︎ Lessons that feel like we’re sitting together in your living room going over your fundraising challenges.
✔︎ Workbooks that guide you through how to think differently about your fundraising strategy and focus.
✔︎ Email templates that earn an average 85% return rate for my clients (no that is NOT a typo).
Everything you need is literally in this program – step-by-step.
All of the content bundled together is about 8.5 hours but it is all broken up into bite-sized pieces to make it super easy and digestible. PLUS, the templates provided for you will save you dozens of hours (not to mention all of the time you’re NOT spending doing things wrong). And here’s the thing, you’re going to learn this ONCE and then apply it every single day so this will save you thousands of hours over the course of your career. I know you don’t have time to spare and I will not waste the precious time you have! Remember, I’ve been in your shoes!
In addition, to help you move through the program at an easy pace, I have a 12 week day by day guide that factors in 60-90 minutes worth of time to help you start raising more money immediately.
Yes, when you go through the self-study there is no dripped content or forced progression. We trust you to be full in charge of your own learning journey and to manage your time and engagement appropriately. You can go as fast or as slow as you want!
Most of the people that love Power Partners the most are working moms (many of them single moms), and no one FAQ 5: is busier than working single moms. We respect your time and this program is designed with the busiest people in mind. We are able to do this because Power Partners is based on the best fundraising science mixed with the ART of fundraising. It is rooted in habit building and behavior change to create efficient and effective fundraising machines.
With Power Partners, nonprofits raise more money without wasting months or even years trying to trial and error their way to successful fundraising efforts.
Plus they aren’t ruining relationships with funders by hounding them.
For the Power Partners Formula™ Self Study there is no direct FaceTime with Mallory.
If you feel like you would be better supported in the full program (with twice a month group coaching calls) and a private Q&A chat, join the waitlist for the Power Partners Formula™ Collective. <— click here.
If you are looking for 1:1 accountability and even more face-time with me, I suggest you look into my VIP Day Offering where I combine the Power Partners Formula™ course with one on one executive coaching.
Power Partners Formula™ Self Study is designed to work for organizations both large and small, but for large development offices I suggest you contact me directly at Support@MalloryErickson.com to discuss group rates.
We love seeing funders support their grantees by helping them fundamentally fundraise differently. Please email Support@MalloryErickson.com to discuss group rates. And to learn more about the work we do with funders, please visit us here.
I mean, honestly, you should have bought this yesterday 🙂 but now will have to do! You shouldn’t waste any more time trying to fundraise without this program because the truth is you’re spending WAY more and wasting way more time trying to fundraise from the wrong funder in the wrong way.
The self-study is not for people who don’t like to move through content at their own pace and on their own time.
It isn’t for people who want an active thought partner in their decision making (I will show YOU how to make decisions but you still have to be the one to make them).
This isn’t for folks who aren’t in the non-profit sector or social impact organizations participating in fundraising?
If you change jobs within your 12-month license, you will get to retain a license with your personal email and your organization will get to move a license to a new person on their team.
