Raise More from the RIGHT Funders without Hounding Them
Most nonprofits spend months or even years fundraising a much harder way…..
They apply to thousands of grants online, just like every other organization…
Sending out cold emails, just like every nonprofit…
Putting on the same tired Gala or Virtual Event, just like everyone else…
Those strategies aren’t just outdated….they’re ineffective.
There are thousands of nonprofits right now, sending the same cold, inevitably unopened emails and applying for exactly the same grants as you…
They’re just throwing spaghetti at a wall…
Hoping something sticks…
And that’s the reason why it’s so hard to raise money.
But there is a better way. And yoU AND YOUR ORGANIZATION deserve it.
Hi! I'M MALLORY ERICKSON 🖐🏼
I’m a 15-year nonprofit leader, certified executive coach, strategic consultant, and the creator of the Power Partners Formula™.
I’ve spent many years both fundraising millions and coaching thousands of fundraisers to do the same… and I’ve learned that fundraising comes down to one simple principle: getting in front of the RIGHT person at the RIGHT time.
Your success isn’t about a perfectly crafted pitch deck or a grant application you’ve spent hours and hours stressing over.
While those things can certainly help, without the right strategy, process, and system to get you in front of the right people with the right ask, all of that is a waste of your time and effort.
Truth is… you can have the most amazing mission in the world, but if you can’t get donors to meet with you and convince them of your value, your fundraising stops cold.
power partners formula™
My clients see an average of 25% MORE donations added to their revenue than they thought possible… WITHOUT applying to thousands of grants online. So can you.
Even if you:
PLUS, you can have more consistent revenue and less fundraising stress all while you:
Power Partners Formula™ is the answer.
The #1 mistake nonprofits make that causes them to get ghosted by a potential funder...
The #1 mistake nonprofits make is sending the same outreach email to an individual as they would a foundation or corporate partner. Don’t worry, I did this too for many years.
But the truth is, every single outreach email needs to be customized, not just by changing the name of the person and a few other sentences, the entire format, focus, and alignment of the email should be completely different based on the:
- Type of funder
- Area of alignment
- Specific research on that funder
We take a really deep dive into this inside the Power Partners Formula in Phase 3 (the Effective Engagement Roadmap) but just to give you a little inside peak, here’s an example template email that demonstrates how these 3 components are interwoven in a powerful and effective cold outreach email.
Over 100 nonprofits ARE ALREADY INSIDE THE COMMUNITY. ARE YOU READY TO Join them?
Most internet advice around fundraising leads to a broken strategy because:
THEY HAVE INFORMATION THAT IS JUST PLAIN WRONG
Every nonprofit is different. Tips with an overarching strategy, process, or communication information that pretend it’s the key you’ve been looking for to transform your fundraising are just bad for freaking business. They send you down a rabbit hole of work that never leads to any actual funding. It’s the worst. You need something quick and more effective.
THEY LACK THE KNOWLEDGE YOU NEED
So many resources use your precious time only for you to realize you didn’t get any applicable information for your specific organization. Either it’s all stuff you’ve heard before, or it doesn’t work for you for a reason that only you can truly understand. You need personalized support!
THEY DON’T HELP YOU INTEGRATE
Even when the tools are good, they lack the support you need to actually integrate them effectively. I have seen some good email templates out there that you can certainly use, but if you don’t know how to put YOUR authentic voice into that template – it’ll fall completely flat or sound fake. Your emails should sound like you would talk… and say the right things!
THEY DON’T HELP YOU PRACTICE OR GIVE FEEDBACK
Good fundraising is a learning and growth process. If I had a nickel for every time someone wanted me to just ghostwrite their stuff and hand it over…. You need to test different things, collect data, practice meetings and get some honest (but sometimes hard-to-hear) feedback from an expert (me!!!) to prep you for your most SUCCESSFUL meetings with funders.
You’ve wasted too much time and too much money and you’re still not closer to reaching your goals.
Of course, you could always go back to your donors and start another listening tour to learn more about how you should adjust your strategy…
However, this has its own set of problems and is another massive waste of time when what you really need to be doing right now is actually. raising. money.
Up until now, you’ve only had 2 options:
1. Try to work the small networks and donors that you have to increase your pipeline and funding opportunities again and again
2. Apply to open grant opportunities online along with 238428734 other organizations and hope to be chosen
THERE’S NEVER BEEN A POWERFUL, EASY-TO-USE OPTION THAT LAYS OUT A STEP-BY-STEP PLAN.
Fortunately, I’ve got a solution that
does exactly that.
The Power Partners Formula™ is a course for nonprofit leaders who are ready for an alignment-first fundraising future.
This is a guided, online video course that teaches nonprofit leaders the principles, strategy, mindset, habits, and practical steps to find and secure the right Power Partners for YOU.
The Power Partners Formula™ is a course that takes all of the guesswork out of fundraising. Step-by-step, you’re walked through how to identify the right Power Partners for your organization, how to engage them effectively (no more ghosting!), and how to get that YES for funding. You cannot find the information inside Power Partners Formula™ anywhere else because it has been my secret sauce in working with organizations 1:1. Until now…
The majority of people and organizations that thrive inside the Power Partners Formula…
- Are single ED lead organization who needs fundraising direction and a tailored community OR a small shop development team (usually less than 3)
- Are an organization with an operating budget between $100,000 – $3 million.
- Have all been part of at least one fundraising campaign (could be for the organization they work for now or a walk they participated in years ago – they just need to have fundraised in SOME way at least once before), some of our most active members have also been fundraising for 20 years!
If you’re someone who. . .
- knows how to build authentic and close relationships in your personal life but haven’t been able to translate that into your nonprofit leadership and fundraising.
- is stuck in your perfectionist tendencies – always needing the perfect letter, email, list, question, or answer – and so making big asks seems like a heavy lift.
- feels exhausted, overworked, and lonely – and yet deep down you know there has to be a better way to fundraise for your organization.
- is looking for permission to stop doing one more event or campaign with little or no return on investment.
- wants the validation that fundraising through “best practices” is more about pleasing your ED or Board than about raising money in ways that align with who you really are.
Then the Power Partners Formula™ is for you.
The short answer is: everything.
✔︎ Group coaching calls with me!
✔︎ Lessons that feel like we’re sitting together in your living room going over your fundraising challenges.
✔︎ Workbooks that guide you through how to think differently about your fundraising strategy and focus.
✔︎ Email templates that earn an average 85% return rate for my clients (no that is NOT a typo).
✔︎ Exclusive Facebook group with support and more education!
Everything you need is literally in this program – and if you EVER get stuck, I have your back.
You will need about 3-5 hours to get through the content (all broken up into bite-sized pieces in under 15-minute lessons) to make it super easy and digestible. PLUS, the templates provided for you will save you dozens of hours (not to mention all of the time you’re NOT spending doing things wrong). And here’s the thing, you’re going to learn this ONCE and then apply it every single day so this will save you thousands of hours over the course of your career. I know you don’t have time to spare and I will not waste the precious time you have! Remember, I’ve been in your shoes!
In addition, to help you move through the program at an easy pace, I have a 12 week day by day guide for 60-90 minutes worth of time to help you start raising more money immediately.
To see how the course is broken up and what all is included check out this page.
Most of the people thriving inside Power Partners are moms (many of them single moms), and no one is busier than working single moms. We respect your time and this program is designed with the busiest people in mind. We are able to do this because Power Partners is based on the best fundraising science mixed with the ART of fundraising. It is rooted in habit building and behavior change to create efficient and effective fundraising machines.
With Power Partners, nonprofits raise more money without wasting months or even years trying to trial and error their way to successful fundraising efforts.
Plus they aren’t ruining relationships with donors by hounding them.
For the standard Power Partners Formula™ class everyone currently gets one Hot Seat call (as a bonus) where I spend 30 minutes walking you through anything you want: I can coach you on a big partnership meeting, I can help ghost write, I can help you strategize, this is your time to have me help you with anything you need.
In addition to the Hot Seat call, every month you can submit questions before the group coaching call so I can coach you through any sticking points you are having this month.
And finally with Power Partners Formula™ , you get access to the private Facebook group page where I am always in and out to answer your questions, but you can also get support from others who are doing the program RIGHT ALONGSIDE YOU!
If you are looking for 1:1 weekly accountability and more facetime with me, I suggest you look at the Power Partners Plus program where I combine the Power Partners Formula™ course with one on one coaching sessions.
Power Partners Formula™ is designed to work for organizations both large and small, but for large development offices I suggest you contact me directly at Support@MalloryErickson.com to discuss group rates. For smaller organizations we can allow up to three users to access the video content, but only one person per organization can have access to the Facebook group, the group coaching calls, and the Hot Seats.
I’ll be honest, the Power Partners Formula™ is NOT for everyone. It is not for fundraisers who….
- are looking for done-for-you support – although my Power Partners Plus program might be the right 1:1 structure if you do need more support. Email firstname.lastname@example.org for more information.
- are looking for guidance on incorporating social media into their fundraising strategy. However, my friend Dana at Positive Equation has a course on this. Use the code MALLORY for $50.00 off.
- are looking to boost their grant writing skills. However, my friends at Learn Grant Writing are the experts! Use code MALLORY for 10% off their course.
- are looking for support on building out a monthly giving program. But look no further because Vik Harrison has an amazing course – The Monthly Giving Launch Guide – and is offering 20% with the code MALLORY.
If you change jobs within your 12-month license, you will get to retain a license with your personal email and your organization will get to move a license to a new person on their team.