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93: The People Behind the Products: Using Technology as a Complement to Your Fundraising with Tim Sarrantonio

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“Every single person in the world could be aware of your non-profit, but the reality is that you’ve got to work them down into toward community building.”

– Tim Sarrantonio
Episode #93

Overview

In this episode of What the Fundraising Podcast…

Have you met people in the fundraising space who think tech is a silver bullet? And because of that, they invest a lot of time and resources in making decisions around the tech adoption and fail to anticipate the implementation of the tech solution. It’s quite common, and the truth is that I was guilty of it as an Executive Director too. But we need to start talking about technology differently, as a facilitator and support system, with fundraiser enablement at the center of the product. And that’s exactly what we’re diving into today.  

In this episode, Tim Sarrantonio, Director of Corporate Brand at Neon One, shares his insight into the sector, and the new Neon One CRM elements that he is particularly excited about. While Tim has been at Neon One for 10 years, his journey in the sector began as a grant writer. Today, he shares nuggets of wisdom to help make fundraising easier with technology, and how to make the fundraiser’s job easier with training, support, and community. Neon One is all about Connected Fundraising and in this episode we get to dig into what that means and how that impacts the product, priorities, and process for continuous growth and improvement. 

Please note: This episode is a part of a very special series called The People Behind the Products. More than ever, nonprofits care about the company behind their technology and service providers. What’s the underlying mission and vision of the company? What do they stand for? And how are they thinking about the sector and serving nonprofits? This series is an opportunity to get to know some of my favorite nonprofit technology companies so that the next time you’re making a tech decision, you can understand a little bit more about the people behind the product. There is no sponsorship or industry money behind the production of this series and the editorial content was at the sole discretion of the What the Fundraising team.

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Getting to know Tim:

Tim Sarrantonnio is a team member at Neon One CRM and has more than 10 years of experience working for and volunteering with non-profits. Tim has raised over $3 million for various causes, engaged and enhanced databases of all sizes, procured multiple successful grants, and formulated engaging communications and fundraising campaigns for several non-profits. He has presented at international conferences and is a TEDx speaker on technology and philanthropy. He volunteers heavily in his home in Niskayuna, NY.

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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.

MALLORY ERICKSON

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