WHAT THE FUNDRAISING

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Time Blocking & Leveraging SEO to Create Donor Consistency with Cameron Bartlett

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“Consistency means that you’re going to stay at the right level. If you want success, you will have posts that didn’t reach anybody and then posts that reached a ton of people.”

– Cameron Bartlett
Episode #166

Overview

In this episode of What the Fundraising Podcast…

Whether you’re a nonprofit professional, marketing enthusiast, or simply interested in the intersection of impact and investment, this podcast episode with Cameron Bartlett is a must-listen. It is time to gain valuable insights, discover practical tips, and embark on a journey to better understand the nuances of nonprofit marketing success in today’s landscape.


Cameron Bartlett is a trailblazing digital marketer with a remarkable track record in spearheading award-winning campaigns for social good. As a fractional CMO and Marketing Director, Cameron possesses the uncanny ability to unlock the potential of teams, propelling them toward rapid growth. His impact is profound, often catalyzing a 2-3X increase in revenue within the initial year of collaboration.
Cameron’s expertise extends across a spectrum of renowned nonprofits, including New Story, IJM, Compassion, Cure, and World Vision. Operating like a seasoned strategist for fast-growing companies, he employs cutting-edge digital marketing techniques to amplify fundraising efforts, enabling these organizations to further their causes with unparalleled success.


In today’s conversation, Cameron tackles a common challenge nonprofit fundraisers face – the struggle to justify investments in marketing and social media content when specific impact tracking can be elusive. With a candid approach, he shares his expertise on navigating the complexities of measuring success in areas such as SEO strategy and ad campaigns, providing practical insights for nonprofits seeking a balance between investment and impact.

EPISODE HIGHLIGHTS

RAISE MORE FROM THE RIGHT FUNDERS

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Cameron Bartlett

ADDITIONAL RESOURCES

  • Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.

  • If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
  • If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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Get to know Cameron Bartlett:

Cameron’s helped hundreds of charities like yours fundraise way more, by creating journeys that guide donors from their first interaction with you to becoming lifelong advocates that grow your cause for you.  He’s led award-winning digital marketing campaigns for orgs like New Story, IJM, Compassion, World Vision, Cure. He’s currently the VP of Performance Marketing at Stop Soldier Suicide and is building the food tech nonprofit Future Food 🥭. His work has been featured on Mashable, The Next Web and the Webby Awards.  You can often find him building community around a cup of coffee ☕️ and some exiting new ideas ✨.

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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.

MALLORY ERICKSON

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