WHAT THE FUNDRAISING
161: The People Behind the Products: Amplify Your Nonprofit's Reach by Harnessing the Power of Influencer Marketing Success with Nick Lynch
“No matter what size, every nonprofit can and should leverage influencer marketing. Influencers come in all shapes and sizes, and there are creative ways to partner without spending a lot of money.”
– Nick Lynch
In this episode of What the Fundraising Podcast…
Unlock the full potential of your nonprofit’s impact with Collidescope CEO and Co-founder Nick Lynch as he guides you through harnessing the power of influencer collaborations for organizations of all sizes and budget constraints to revolutionize your reach and create meaningful change.
It’s not every day you meet someone who can seamlessly integrate cutting-edge technology, brand advertising, and philanthropy. Nick Lynch is the embodiment of this rare combination. As the co-founder and CEO of Collidescope, Nick has over 17 years of experience in the rough-and-tumble world of advertising technology. As an earlier member of MySpace, he brings a legacy of knowledge in digital and social media. What gives his journey a personal touch is his relationship with the Make-A-Wish foundation – as a cancer survivor and now, a member of their board. He has channeled his experience in the professional and personal realms to help nonprofits maneuver effectively during the pandemic.
- Learn more about Collidescope on LinkedIn
- Follow Collidescope on Facebook
- Follow Collidescope on Instagram
- If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
- If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
TIPS AND TOOLS TO IMPLEMENT TODAY
Get to know Nick Lynch:
In an ever-changing and evolving digital world, Nick Lynch has spent his professional career building solutions for brands to better identify and target their audiences online. Nick is more than a businessman: from personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations. When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. This prompted Lynch into creating Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond. Collidescope.io empowers global causes, influencers, and organizations to collaborate and measure their cumulative influence and impact, bringing much needed transparency and measurement to the multi-trillion dollar non-profit sector, as well as companies looking to add or improve their corporate social responsibility initiatives. Out of 2900+ startups analyzed, StartUs has recently named Collidescope.io as one of the top 5 Social Tech Startups to Watch in 2021. After spending over a decade developing expertise in digital media and advertising technology for public media brands, high-growth private companies and startups, Nick Lynch knows what truly drives revenue, performance, and innovation – execution. Leveraging his diversified product experience from MySpace to Fox, the Rubicon Project and Amobee has helped him build profitable products throughout this career. Nick has developed a unique expertise in marketing and advertising technology to enable companies to create a dynamic digital presence. Nick has landed coverage in print and broadcast outlets around the world, including TechCrunch, Yahoo, MediaPost, ClickZ, Adotas, Beet.TV and Forbes.
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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.