WHAT THE FUNDRAISING

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158: The People Behind the Products: Utilizing Technology to Enhance Donor Connection and Annual Reports with Josh Kligman

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“There are so many distractions that people are looking at. It’s probably a great idea to think about something that has other components to storytelling, right, besides written text, like photos, and videos. ”

– Josh Kligman
Episode #158

Overview

In this episode of What the Fundraising Podcast…

Does this sound familiar? You pour hours of time and effort into crafting annual and impact reports for your nonprofit, only to receive lackluster responses from donors. You’ve been told that simply presenting the facts and figures will be enough to engage donors, but the pain of seeing minimal support tells a different story. It’s time to break free from this ineffective approach and discover the transformative power of storytelling components in captivating your donors and creating meaningful connections.

Meet Josh Kligman, the heart and brain behind Yearly, a platform revolutionizing the way nonprofits approach storytelling and impact reports. Having worn the hat of a marketer and fundraiser, Josh has navigated the intricate labyrinth of content creation for impactful reports for years. Backed by his hands-on experience in nonprofits, he’s tackling the challenge of engaging donors and stakeholders right where they stand. Today, he champions the integration of diverse storytelling elements such as photos, videos, and social media posts into a flexible digital impact report tool, ensuring that vital tales of change aren’t lost amidst digital noise.

EPISODE HIGHLIGHTS

RAISE MORE FROM THE RIGHT FUNDERS

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Josh Kligman

ADDITIONAL RESOURCES

  • Learn more about Josh and Yearly: https://yearly.report
  • If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
  • If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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Get to know Josh Kligman:

Josh Kligman has been a marketer for over 20 years and a nonprofit marketing and fundraising leader since 2011. Josh launched Yearly, a platform for nonprofits to create their own digital reports, such as interactive, web-based annual, impact, donor and endowment reports with customers like the University of Maryland, Arthritis Foundation, Goodwill and hundreds of other nonprofits around the world that want to engage donors differently.

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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.

MALLORY ERICKSON

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