WHAT THE FUNDRAISING
152: The Key to Responsible, Effective, and Impactful Adoption of AI with Shereese Floyd
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“AI can create content that understands the likes, pain points, and brands of your target audience.”
– Shereese Floyd
Episode #152
Overview
In this episode of What the Fundraising Podcast…
In this episode of What the Fundraising Podcast,
Join us on an enlightening conversation to demystify AI’s role in the nonprofit world and discover the keys to responsible, effective, and impactful AI adoption. Whether you’re a nonprofit professional or simply curious about AI’s potential, this podcast offers valuable insights that can benefit organizations of all sizes!
My guest today, Shereese Floyd, is a seasoned women’s leadership consultant and founder of AI consultants for nonprofits. She has a unique perspective on harnessing the power of AI responsibly to drive positive change. With a background as a Chief Marketing Officer (CMO), Shereese brings a wealth of experience in marketing and storytelling to her endeavors. Her ability to craft compelling narratives and deliver impactful messages has made her a sought-after keynote speaker and a TEDx presenter, captivating audiences with her insights and wisdom.
Our discussion delves into content creation and the role of AI in enhancing the quality of nonprofit messaging. Shereese discusses how AI can be trained to effectively align with an organization’s mission and engage with its target audience. Also, she provides insights into the strategic implementation of AI in nonprofits and valuable advice on approaching AI integration with a clear plan and purpose, ensuring that it complements your team’s efforts rather than overwhelming them. Finally, the conversation wraps up with a spotlight on a surprising AI tool—Canva. Shereese explains the hidden potential of this widely used platform and how it can simplify tasks and streamline operations for nonprofits.
EPISODE HIGHLIGHTS
- [00:48] From Novice to AI-Driven Grant Writer: A Journey in Women's Leadership and Nonprofit Tech Consultin
- [03:52] Balancing Transparency and Privacy in AI-Powered Grant Writing
- [06:58] Responsible Use of AI as a Nonprofit's Newest Team Member
- [09:27] The Evolving Role of AI: Enhancing Human Potential and Job Market Resilience
- [11:48] Embracing Generative AI: The Easy Path to Tech Savvy and a New Era of Human-Machine Interaction
- [14:05] The Pitfalls of AI-Generated Data: Navigating the Challenge of Truth and Bias
- [17:27] Elevating Content Quality with AI: Crafting Unique Voices and Thought Leadership for Nonprofits
- [20:17] Strategic Integration of AI: Shaping Nonprofit Success Without Overcomplication
- [26:27] Canva: The Unsung Hero of AI for Nonprofits
RAISE MORE FROM THE RIGHT FUNDERS
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Shereese Floyd
ADDITIONAL RESOURCES
- Many thanks to our sponsor, iWave for making this episode possible. Our friends at iWave help nonprofits identify, qualify, and retain donors to raise more major gifts. Using their comprehensive software, iWave gives you access to the industry’s highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. To get a demo and learn more, check out iWave.
- If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
- If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
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TIPS AND TOOLS TO IMPLEMENT TODAY
- If you are involved in grant writing, consider using AI tools to assist in generating grant proposals.
- Before implementing AI, clearly understand what you want to achieve.
- Determine the tasks and content areas where AI can be most effective, such as emails, thank-you letters, or social media.
- Consider using Canva, an AI-powered design tool, for various tasks beyond content creation.
- Be mindful of how AI can help your team by automating tasks and ensure that it doesn't replace valuable human interaction and creativity.
- Treat AI as just another tool in your toolkit, like email or other software.
- Don't put AI on a pedestal or feel pressured to use it if it doesn't align with your organization's goals.
- Utilize AI to automate repetitive administrative tasks, such as generating form thank-you letters.
- Stay informed about its capabilities and limitations, and be prepared to adapt your approach as technology advances.
- Train AI to think and assess information in the voice and style of your nonprofit to create more personalized and valuable content.
FAVORITE QUOTES
- "Implementing AI is not just a matter of turning on the computer and starting punching into it." - Shereese Floyd
- "Don't put AI on a pedestal; think of it as any other tool you use." - Shereese Floyd
- "Canva is the sleeper hit of AI." - Shereese Floyd
- "Automate repetitive tasks to free up time for your team." - Shereese Floyd
- "Be responsible not only with the tool but also with your team's time." - Shereese Floyd
- "AI can create content that understands the likes, pain points, and brands of your target audience." - Shereese Floyd
- "Have parameters around when you truly need 100% human-generated content." - Shereese Floyd
- "I learned how to be a grant writer from AI." - Shereese Floyd
- "Train AI to think and assess information in the voice and style of the nonprofit." - Shereese Floyd
- "Learning AI can help your resume." - Shereese Floyd
RELATED CONTENT
Get to know Shereese Floyd:
Shereese Floyd is the founder of AI Consultants for Nonprofits — a communications and messaging firm that specializes in artificial intelligence and organizational thought leadership. She is an executive coach with extensive experience in team building, culture, organization design, and facilitation, Shereese has worked with numerous organizations to help them increase revenue through story-based marketing. Prior to starting her own company, she spent over two decades in nonprofit marketing as the director of communications. Her emotional branding style and storytelling skills have aided in companies making billions of dollars.
Shereese is dedicated to teaching people how to use stories to unite people around a cause and to influence behaviors that move people to action. She is an advocate for social change and believes story is the one thing that truly brings the world together. She has been featured as a thought-leadership expert for leading nonprofit brands such as CharityHowTo, Bloomerang, Network for Good and Nonprofit Learning Lab. She is also an adjunct professor for the Academy of Nonprofit Excellence. Shereese is an award-winning TEDx speaker and the organizer of TEDxMintStreet. She is an advocate for social change and believes telling our stories is the one true way to change the world. Her work has been featured in Chief Learning Officer, Essence, TEDx, Forbes Entrepreneur Magazine and CEO World. She was recently named one of 100 Women to KNOW in America and Who’s Who to Know in Black Charlotte.
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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.
- CEO & Creator of the Power Partners Formula™
- Disruptor in the funding sector, changing lives everyday
- Relentlessly committed to the movement of money into the nonprofit sector
- Focused on win-win partnerships that allow fundraisers to be authentic and empowered in their work
- Over 15 years working in nonprofits (managing director and ED of multiple fast-growth organizations)
MALLORY ERICKSON
