143: Unlocking Donor Engagement: Designing Tiny Habits that Increase Fundraising Success with Juni Felix

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“Fundraisers are never just fundraisers. Depending on the good causes, we’re helping to move forward. We are world changers.”

– Juni Felix
Episode #143


In this episode of What the Fundraising Podcast…

Does it sound familiar that despite your efforts and motivation, your donor engagement endeavors seem to be struggling? Sometimes we feel like we’re taking effective action, but we’re still left feeling frustrated because we’re unable to establish strong relationships or sustain donor support. Behavior design strategies can help, because there are certain behaviors that will lead to increased long-lasting donor relationships, but many of us don’t know how to design them.

That’s exactly why I’m excited to introduce you to my special guest Juni Felix. Being a key member of the Stanford Behavior Design Lab teaching team, Juni deeply understands the scientific models and methods behind behavior change. Along with this, Juni proclaims her title as a sci-fi nerd, gamer, music artist, and explorer with pride and joy. Her mission is to guide people in creating helpful, effective systems using the science of behavior design to elevate their holistic well-being. That sounds like something all fundraisers could use, right?


Juni Felix


  • Resources on fundraising using Tiny Habits and Behavior Design
  • Many thanks to our sponsor, Bloomerang for making this episode possible. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Head to bloomerang.com/whatthefundraising to learn more about Bloomerang. 
  • If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
  • If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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Get to know Juni:

Juni is a member of Dr. Bj Fogg’s Stanford Behavior Design Lab Teaching Team, the founder of Mastermind Behavior Design, and a presenting author at the 13th annual Persuasive Technology Conference where she collaborated to share ideas for the ‘Caring, Feeling, and Understanding Cities of the Future,’ and the author of  ‘You are Worth the Work – Moving Forward from Trauma to Faith.  She’s an unapologetic Sci-Fi nerd, video gamer, singer, songwriter, hiker, and world traveler, as well as an international broadcaster and speaker with a passion for designing helpful and effective systems using the science of Behavior Design for sustainable, holistic well-being.  Juni’s life motto is: Kindness is a Superpower!


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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.


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