WHAT THE FUNDRAISING
131: Understanding the World of Capital Campaigns with Amy Eisenstein
“Capital campaigns are really about capacity building for an organization.”
– Amy Eisenstein
In this episode of What the Fundraising Podcast…
If you’re feeling frustrated and disheartened because your donor engagement strategies for capital campaigns aren’t yielding the desired results, then you are not alone!
Meet Amy Eisenstein, a seasoned fundraising pro with a heart for helping nonprofits thrive. Amy started her career as a development director, working her way up through various organizations for more than ten years. Now, as a consultant, she continues to empower nonprofits by guiding them through capital campaigns that aim to boost their capacity and growth. Whether working on a $2 million or $100 million campaign, Amy’s expertise in donor education and engagement is invaluable to organizations seeking long-term success and when I was a fundraiser, Amy was the #1 thought leader that I learned from and followed. In this conversation, Amy helps me understand capital campaigns so much better as I am definitely not an expert in this area. She talks about how capital campaigns can propel nonprofit organizations towards expansion and growth both in terms of the money they raise for organizations but also in terms of the structure they force organizations to adopt. She also talks about the art of balancing annual fund donations with capital campaign contributions to maximize funding, and we even tough on how to manage the overhead myth throughout all of it. There is a lot we can learn from Amy about building individual donor relationships though the way she teaches capital campaign management.
TIPS AND TOOLS TO IMPLEMENT TODAY
Get to know Amy Eisenstein:
Amy Eisenstein, ACFRE, is the CEO and Co-Founder of Capital Campaign Pro. She has been a development professional and fundraising consultant for more than 25 years.
Recognized as a leading expert in her field, she helps small and large nonprofits alike raise millions of dollars.
Amy spent the first part of her career as a development director three organizations:
- Shelter Our Sisters (a domestic violence shelter)
- Rutgers University
- The New Jersey Institute for Social Justice
Since 2008, she has consulted for nonprofit organizations on capital campaigns and major gift fundraising. She is a frequent speaker at national and local conferences and has authored several books on fundraising including, Major Gift Fundraising for Small Shops.
Amy served on the board of AFP-NJ for nearly a decade, including serving as President of the board in 2014 and 2015. She was recognized by the AFP-NJ Chapter with the Award for Consulting Excellence in 2019.
Amy became a CFRE in 2004 and received the ACFRE in 2013.
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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.