129: Clean Data: Understand and Overcoming the Role of Perfectionism in Data Management with Sonya Perez-Lauterbach

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“When our brain is in confusion and fear, we’re not actually accessing all of our creativity.”

– Sonya Perez-Lauterbach
Episode #129


In this episode of What the Fundraising Podcast…

Are you a nonprofit fundraiser struggling with perfectionism? Have you been told to simply release it in order to achieve balance and self-care? But despite your efforts, you still feel exhausted and overwhelmed? In this episode with leadership coach Sonya Perez-Lauterbach, we’ll explore the hidden consequences of perfectionism in data management for nonprofit fundraising and provide effective strategies for embracing vulnerability, redefining ‘enough’ data, and promoting self-care to thrive in high-pressure work environments. 

Initially intrigued by the challenge of embracing imperfection, Sonya discovered how this mindset affects not only the way leaders approach their work, but also their ability to connect with others and drive their organization’s mission forward. Drawing from her own experiences as a high-achieving student, she recognized the strong desire to “get it right” and the paralyzing effects it can have on growth and progress.

Sonya understands the unique challenges that nonprofit fundraisers face when it comes to perfectionism and data management, and she has made it her mission to empower leaders to lead from a place of authenticity. By addressing the mental, emotional, and embodied responses that influence how we approach leadership, Sonya has made a lasting impact on numerous nonprofit organizations. And now she is applying her expertise to navigating the complexities of perfectionism in data management!


Sonya Perez-Lauterbach


  • Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory. 
  • If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
  • If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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Get to know Sonya Perez-Lauterbach:

Sonya Perez-Lauterbach is a Certified Leadership Coach, Industry Leader, and the creator of the Leadership Atlas™. Her mission is to change the paradigm of leadership, one leader at a time. To help you to become the confident, effective and joyful leader you want to be. Through powerful 1:1 coaching Sonya empowers change agents and leaders to move from burnout and self-doubt to leading with confidence and clarity. Her paradigm moves beyond self-care. She believes that authentic, empowered leadership is possible in all work environments. Learn more about Sonya at: www.sonyaperez.com


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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.


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