WHAT THE FUNDRAISING
129: Clean Data: Understand and Overcoming the Role of Perfectionism in Data Management with Sonya Perez-Lauterbach
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“When our brain is in confusion and fear, we’re not actually accessing all of our creativity.”
– Sonya Perez-Lauterbach
Episode #129
Overview
In this episode of What the Fundraising Podcast…
Are you a nonprofit fundraiser struggling with perfectionism? Have you been told to simply release it in order to achieve balance and self-care? But despite your efforts, you still feel exhausted and overwhelmed? In this episode with leadership coach Sonya Perez-Lauterbach, we’ll explore the hidden consequences of perfectionism in data management for nonprofit fundraising and provide effective strategies for embracing vulnerability, redefining ‘enough’ data, and promoting self-care to thrive in high-pressure work environments.
Initially intrigued by the challenge of embracing imperfection, Sonya discovered how this mindset affects not only the way leaders approach their work, but also their ability to connect with others and drive their organization’s mission forward. Drawing from her own experiences as a high-achieving student, she recognized the strong desire to “get it right” and the paralyzing effects it can have on growth and progress.
Sonya understands the unique challenges that nonprofit fundraisers face when it comes to perfectionism and data management, and she has made it her mission to empower leaders to lead from a place of authenticity. By addressing the mental, emotional, and embodied responses that influence how we approach leadership, Sonya has made a lasting impact on numerous nonprofit organizations. And now she is applying her expertise to navigating the complexities of perfectionism in data management!
EPISODE HIGHLIGHTS
- Introducing Sonya Perez-Lauterbach
- Impact of education and how it impacts our approach to perfectionism in our work.
- Defining "Enough"
- Impact of Mindset and the importance of understanding our mindset and beliefs.
- The Importance of Positive Self-Talk
- Holistic Approach to Self-Development
- The Challenges of Internalizing Learning
- Overcoming Perfectionism
- Navigating Expectations and Capacity
- The Impact of Perfectionism on Teams
- Clarity and Reframing the Problem
- Coaching, Self-Doubt, and Validation
- Finding Joy and Balance


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Sonya Perez-Lauterbach
ADDITIONAL RESOURCES
- Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory.
- If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
- If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
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TIPS AND TOOLS TO IMPLEMENT TODAY
- Define what is enough when it comes to data management and data hygiene.
- Shift your thinking about data and understand its importance in connecting with donors.
- Download your thoughts and beliefs about data to identify any negative energy or resistance.
- Frame data management tasks within the bigger picture to make them feel less daunting.
- Be aware of your self-talk when completing tasks and try to stay positive and encouraging.
FAVORITE QUOTES
- "When our brain is in confusion and fear, we're not actually accessing all of our creativity." - Sonya Perez-Lauterbach
- "If you can be rooted in what your organization brings, people give because they're passionate about the project, not necessarily because you have the fanciest instagram or the fanciest brochures." - Sonya Perez-Lauterbach
- "I think that awareness is our superpower." - Sonya Perez-Lauterbach
- "We have years of operating with perfectionism of that our worth is connected to what we produce." - Sonya Perez-Lauterbach
- "The goal of coaching is to increase your access to those things that are already inside of you." - Sonya Perez-Lauterbach
- "Delight date is where you bring your senses to it and you fill your cup up with that joy and that we can bring that into our work and not be so focused on the production." - Sonya Perez-Lauterbach
- “It's the people that are choosing to be conduits for that mission. And if you can say, that's enough, and when you're like, oh, that's enough, then I have more capacity.” - Sonya Perez-Lauterbach
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Get to know Sonya Perez-Lauterbach:
Sonya Perez-Lauterbach is a Certified Leadership Coach, Industry Leader, and the creator of the Leadership Atlas™. Her mission is to change the paradigm of leadership, one leader at a time. To help you to become the confident, effective and joyful leader you want to be. Through powerful 1:1 coaching Sonya empowers change agents and leaders to move from burnout and self-doubt to leading with confidence and clarity. Her paradigm moves beyond self-care. She believes that authentic, empowered leadership is possible in all work environments. Learn more about Sonya at: www.sonyaperez.com



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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.
- CEO & Creator of the Power Partners FormulaTM
- Disruptor in the funding sector, changing lives everyday
- Relentlessly committed to the movement of money into the nonprofit sector
- Focused on win-win partnerships that allow fundraisers to be authentic and empowered in their work
- Over 15 years working in nonprofits (managing director and ED of multiple fast-growth organizations)


MALLORY ERICKSON