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From Coercion to Consent: Transforming Email Marketing with Tarzan Kay

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“When you’re making the ask, it can’t just be like, ‘We need money for this cause.’ Bring me into it. What’s the story? Let me get behind your mission by sharing stories that feel personal. I’m now emotionally connected to you and your cause, rather than just thinking, ‘Oh, here’s another ask again. I gave you money last month. When’s it going to be enough?'” – Tarzan Kay

Episode #190

Overview

In this episode of What the Fundraising Podcast…

Uncover how you can stand out in your industry by adopting ethical email marketing strategies that comply with regulations and make your subscribers feel valued and respected. Learn how to create engaging, emotion-driven newsletters that your subscribers will look forward to, making them want to read and write more emails!

Today, we sit down with email marketing expert Tarzan Kay to explore the transformative power of consent-based email marketing.

Tarzan Kay is the founder of Tarzan Kay Global, an esteemed online training company dedicated to teaching businesses the art of crafting compelling emails that captivate and engage subscribers. With a passion for email marketing, Tarzan is widely recognized as an “Email Marketing Supernerd,” leveraging her expertise to optimize email strategies focusing on ethical practices and engaging storytelling.

As a former funnel hacker who advocates value-driven marketing, Tarzan emphasizes the importance of profitability without compromising integrity. Her approach encourages businesses to stay true to their values while enjoying the process of building meaningful connections through email campaigns. With Tarzan’s guidance, businesses learn how to create emails that resonate profoundly and inspire action, making email marketing an enjoyable and effective component of their overall strategy.

In this episode, Tarzan Kay reveals her transformation from traditional, transactional marketing to a relational, trust-building approach. She shares practical tips on the importance of clear consent language and how to structure your opt-in processes effectively. Through real-world examples from her successful practices, Tarzan demonstrates how email marketing can become your favorite, most effective channel for cultivating long-term audience relationships.

Tarzan also emphasizes the critical role of nurturing your audience between promotional emails, securing and maintaining explicit consent from subscribers, and managing email list compliance. She provides strategies for creating emotion-driven, entertaining content that keeps newsletters highly engaging. Additionally, Tarzan explains how adopting ethical email marketing practices can transform your approach, enabling you to build stronger, more meaningful connections with your audience.

EPISODE HIGHLIGHTS

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ADDITIONAL RESOURCES

  • Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory.

  • If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
  • If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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Get to know Dr. Nadia Brown:

Donald Summers is the Founder & CEO of Altruist Partners, a global advisory firm for nonprofits and social enterprises. He and his firm have led scores of successful nonprofit and social enterprise accelerations from the local to the global level in the fields of education, human services, health, environmental reform, and public media. He is a graduate of Middlebury College and Harvard University.

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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.

MALLORY ERICKSON

Episode Transcript

Tarzan Kay: [00:00:00] My goal is for people to write great newsletters, like newsletters that are funny, that are entertaining, that their subscribers love, that like, really like nurture them, like we call email, like newsletters, nurture emails, but like, that’s should be nurturing you too. Like, like I love email marketing. I love newsletters because it’s a place for relationship building.

Mallory Erickson: Hey, my name is Mallory and I’m obsessed with email. Obsessed with helping leaders in the nonprofit space raise money and run their organizations differently. What the fundraising is, a space for real and raw conversations to both challenge and inspire you. Not too long ago, I was in your shoes, uncomfortable with fundraising and unsure of my place in this sector.

Mallory Erickson: It wasn’t until I started to listen to other X. podcast where I talk to a bunch of experts outside of the fundraising space, but I was able to shift my mindset and ultimately shift the way I show up as a leader. This podcast is my [00:01:00] way of blending professional and personal development. So we as a collective inside the nonprofit sector can feel good about the work we are doing.

Mallory Erickson: Join me every week as I interview some of the brightest minds in the personal and professional development space to help you fundamentally change the way you lead and fundraise. I hope you enjoy this episode. So let’s dive in. you Welcome, everyone. I am so excited to be here today with Tarzan Kay.

Mallory Erickson: Tarzan, welcome to What the Fundraising. Hey, Mallory. 

Tarzan Kay: What a great name. I’m excited to be on the show. 

Mallory Erickson: I am really excited for our conversation. As I mentioned before we hit record, I have been following you for a little while and love everything that you put out there, particularly around sort of consent based marketing.

Mallory Erickson: But let’s start with you giving an introduction to yourself and what brings you to our conversation today, and then we can dive into all the juiciness. 

Tarzan Kay: Yeah. Okay. Well, I’m Tarzan Kay and I teach email marketing and newsletters, and I’ve been doing this for about eight [00:02:00] years. I started as a copywriter and I got into online courses and my business grew like so fast, ridiculously fast, like kind of out of control fast.

Tarzan Kay: And that was fun and exciting ride. And a couple of years in, I was like, you know, like this method that I’m teaching, like doesn’t really work for everyone. Like, and a lot of people just don’t want to do it. Like the marketing strategies I was using and teaching were like, a lot of people are just like, ugh, like that doesn’t feel good and I don’t want to do it.

Tarzan Kay: And so, you know, for the first while I was like, okay, this is a mindset issue. And I would like do mindset training or bring someone in to like, try and talk them out of it. And it took a, took a couple of years before I was like, no. This actually isn’t like an ideal way of marketing. And just for some background, you know, I was teaching things like fast action, bonuses, big red countdown timers, like [00:03:00] strikethrough price, like huge transformational promises.

Tarzan Kay: Like a system of marketing that is so persuasive that it’s actually borderlining and sometimes going over the line into coercion. Um, so I, four years in was like, okay, I need to find another way. And I’ve been like walking my business back for a couple of years while I figured something out, learning new strategies.

Tarzan Kay: And what I learned, what I’ve been working on for the last four years is marketing with consent and building in consent based strategies, things like giving subscribers, like on my email list, my subscribers have like tons of options. Like for one thing, I don’t really focus very heavily on lead magnets.

Tarzan Kay: Like I invite people to join my email list To get the emails. You can get fewer emails. If you don’t like the frequency, you can get just one a week or just one a month. You know, anytime there’s a promotion, you can turn it off. Sometimes we do use countdown timers. You can hide them. If you don’t ever want to see a countdown [00:04:00] timer, you just have to click one link.

Tarzan Kay: You’ll never see one again. And that’s all like, those are some sort of fundamentals of consent that are more strategic and built into my email marketing systems, but there’s also another side of consent. That’s like the language that I use for selling. I no longer use big transformational promises. I no longer like poke too deeply at pain points to make people feel bad about themselves and then present myself as a solution.

Tarzan Kay: Like. It’s very broad consent. It’s a huge field, but since I started teaching about it and learning more about it, I’ve noticed like a lot of people that are trying to market their businesses are leaning in because they’re like, wow, all the ways I’ve been taught before just really didn’t feel good. And I didn’t want to do them.

Tarzan Kay: And some people did them and they didn’t work. Or some people just didn’t do any marketing at all. Because they couldn’t figure out how to do it in a way that feels good. And that’s really what I teach. Like it’s consent based strategies, but the outcome for the person that’s doing the promoting is that it feels [00:05:00] really good and you get better clients who really want to be working with you.

Mallory Erickson: Okay, there are so many things you just said in there that I, like, can hardly pick what to talk about first. But you used this word in one of your recent sentences, you said, Working. Like, maybe it wasn’t working. But I think what really stands out to me about your work and how I think about things in fundraising, too, is like, what we sort of define as working, you know, getting people to Buy your product quickly from an email or give a one time donation that might quote unquote work if you’re like short term goals are just based around money in that exact moment, but if your goals are really based around like building community and connection and more reliable or sustainable fundraising for your organization long term or whether you’re selling something and like for me with power partners with my signature course, I’ve always said like, My [00:06:00] goal is not to sell the program.

Mallory Erickson: My goal is for people to be impacted by the program, to see results from the program, which fundamentally changes the reason why I want people to get in, in the first place, right? It’s not about like selling it. It’s about what, how the program solves an actual problem for them once they’re there. And that sort of shifted then my whole orientation around how I marketed it.

Mallory Erickson: And so I think about that a lot in terms of fundraising too. I’m curious, like, how do you maybe help folks think about, like, redefining work? Like, what works or what doesn’t work in this sort of, like, consent based approach? 

Tarzan Kay: Yeah. Okay. So when you’re working with a consent based approach, For like, my expertise is email marketing specifically.

Tarzan Kay: I’m good at sales through email. There’s many things that I don’t do and that I don’t know about. So I’m going to answer your question from the context of email marketing and newsletters. There’s a few things that tell me that my newsletter is working and this is like going to seem super obvious But [00:07:00] my open rate is high My click through rate is consistent and I get tons of email replies the email replies are probably the biggest metric that I’m watching for because If people are replying to emails, like it’s rare that people apply to marketing emails.

Tarzan Kay: Like probably most people listening to this podcast right now, never even thought to reply to a marketing email. They’re probably like, they don’t even know the person behind it. Or if they do, you know, that it just seems like sort of that person doesn’t really seem accessible. You don’t know if your reply will be heard.

Tarzan Kay: Like it takes an enormous amount of trust. In order to get people replying consistently to your emails, like, there’s things you can do. You can ask them questions. You can get them to do surveys and all that. But like, fundamentally, when you’re like, using email marketing as a way of really building relationships, like.

Tarzan Kay: You’ll know it’s working when people are replying and buying from your emails and not just any buyers. Like if you want to [00:08:00] just get the maximum buyers in the shortest period of time, like the way to do that is to like run a lot of ads to a highly coercive funnel. And what happens when you do that, like for some people that does work, um, those sorts of funnels, like there’s a million running right now that are profitable.

Tarzan Kay: However, What you find with those types of courses is there are so many students that never even log in. They just like bought the thing because they got excited about the marketing and there was like a countdown timer or like a 20 minutes only bonus and like they just bought the thing and then they ever never opened it.

Tarzan Kay: I don’t want those kinds of customers like at all. Like I that’s way that like people email me all the time and they’re like, I would love to buy your course. Like I have so many courses that I bought and I never opened and I’m like, Oh, I don’t want people carrying that around. Like, oh, I bought Tarzan’s course, but it’s cause there was like this.

Tarzan Kay: This like flash offer and I just bought it on a whim. [00:09:00] Like I don’t want people to buy it on a whim. Like I actually want people, my goal is for people to write great newsletters, like newsletters that are funny, that are entertaining, that their subscribers love that like really like, you know, Nurture them.

Tarzan Kay: Like we call email, like newsletters, nurture emails, but like, that’s should be nurturing you too. Like, like I love email marketing. I love newsletters because it’s a place for relationship building and relationships are like, just not like a long term relationship. That’s what we’re trying to do. Right.

Tarzan Kay: Customers that come back for more, like people who have been building their email list and nurtured like relationships of trust with their subscribers. Like those subscribers stay, they buy everything as soon as it comes out. They’re the ones who will like post a Google review. They’re the ones who will be your brand evangelists who will like, you know, share it with everybody, talk it up, refer their friends.

Tarzan Kay: Like, [00:10:00] that’s what we’re talking about here. And that’s really the benefit of growing a list and nurturing in a consent based way. 

Mallory Erickson: Yeah. I mean, there’s so much of what you said that, that I think resonates with what fundraisers sort of say they want in their donors, that level of sort of connection and community and, you know, that sort of.

Mallory Erickson: You know, deep relationship and yet a lot of the ways that were taught in the sector to do marketing kind of breaks that right? It’s like in our hearts. We want that thing. But in the strategies were taught we. Are not taught to really do those things. And so I think help it like having you kind of break that down and giving these examples is really great.

Mallory Erickson: And I was thinking, I know we’re not talking about social media, but I love what you said about the reply in email. I’m not a social media expert, but people have always asked me what I track the most in social media. And like, Instagram was for a long time, kind of [00:11:00] the 1 social platform I really used. And what I actually looked at the most were saves.

Mallory Erickson: I wasn’t interested in likes, but I was like, if people are saving my content, that means that they learn something, they want to go back to it, even if they don’t go back to it, just that process of like, this was important information for me that I want in my database, for me was like, okay, I’m putting something out there that’s really like valuable to them.

Mallory Erickson: And that was like, for me, the whole point of social media. And so that was sort of the metric I chose to track to sort of demonstrate that. And so I love the idea of sort of encouraging listeners to think about, like, what do different metrics really tell you? And what do they really tell you about your deep community?

Mallory Erickson: goal around what you’re doing as opposed to maybe some of the more transactional ways we’ve been taught to look at these things. 

Tarzan Kay: That’s a key word is transactional. And that’s, you know, people that come to me, they’ve been taught the transactional way and they’re looking for a way [00:12:00] that’s more relational.

Tarzan Kay: And I think, I mean, specific to your field and your people who are in fundraising, like one thing that’s really critical when you’re emailing anyone is like, they may need to be reminded how and why they got on the list. Like for one thing, you just shouldn’t be emailing people who didn’t sign up for the email list.

Tarzan Kay: Like that is just not a good practice. And you may have a list of people and you’re not sure how they got there. Okay, fine. Let’s just make sure it’s really easy for them to do like a one click unsubscribe so they can leave. I’m making sure you’re scrubbing people that aren’t opening your emails at all, but like moving forward.

Tarzan Kay: Like, you know, where do your subscribers typically come from and can you build in consent? Right from the beginning, let’s say there’s a form that’s like, maybe you have some local event that people are signing up for rather than just adding everyone to your email [00:13:00] list, like just a tick box. Every email service provider has this functionality.

Tarzan Kay: Would you like to join the email list? Very clear language. You can make it fancy with copy, but actually even me, like I’m an experienced, talented copywriter. I say, do you want to be added to the email list? Yes or no? Like clarity. That’s one thing about consent is like. It has to be clear what you’re consenting to.

Tarzan Kay: So put the box there. And then ideally, like you can even remind people, like, let’s say they sign up to your event, they go to your event. Now you have the email, like their first email should be like, Hey, thanks for signing up or thanks for coming out to our event. Now you’re going to get our newsletter.

Tarzan Kay: And this is what it’s about. Like people forget to, like, even if they did tick the box, they don’t They’ll still forget, like, why am I on this list? The easier it is for people to join the email list, the more likely they are to forget that they actually did it. Cause it was, it was like several seconds in their brain.

Tarzan Kay: So just reminding people that they signed up, reminding [00:14:00] them, like, not just with an unsubscribed link at the bottom, like. I put unsubscribed links in the middle all the time. Like you’re getting this email because you opted in from this thing. Like if you don’t want it, here’s where you can opt out. And if you do, I would love it if you say it.

Tarzan Kay: And these are the kinds of things I’m going to send. And then also like doing what you say you’re going to do. If you said you were going to email once a week. And then, like, now you have, like, a special event going on, and you want to email four times, that’s fine, but now you’re outside of the agreement, so you need to, like, this is another important thing of consent, like, consent isn’t a one time thing, it needs to be consistently renewed.

Tarzan Kay: So if you said once a week and now you wanna send five emails, just give people a way to turn ’em off. Like, I’m not interested. And the beautiful thing about that is like you’ll save so many subscribers if you’re emailing people about something that they’re not interested in and they don’t want, and there’s no way for them to turn it off, like they’ll just unsubscribe.

Tarzan Kay: But [00:15:00] in many cases, like, you know, I do this all the time. Like I’m sending an offer right now as time speaking is probably over, but right now I’m promoting my mastermind and it’s 14, 000, 14, 500. Like it is not for everyone. For one thing, I’m only sending it to a small segment of my list. And every single email at the very top says, click here to turn this promotion off.

Tarzan Kay: So it’s like, you know, when I first started out, we would just have a link at the bottom of the email, unsubscribe from this promotion, unsubscribe from all emails. Now I prioritize it. Anytime I’m sending something that I think You know, it’s like, I have 12, 000 email subscribers. It’s very rare that I’m sending something that is going to apply to everyone.

Tarzan Kay: Like it’s just not. So, you know, if there’s an offer, like, let’s say, especially for people that are doing things locally, like if I’m have a, my organization is in Vancouver and I’m running an event in [00:16:00] Calgary, like, okay, well, I mean, the Vancouver people don’t want to get that. So let them turn it off. Is this tracking?

Tarzan Kay: Does this feel right for your people? Oh my 

Mallory Erickson: God, totally. And I actually do that with Power Partners. The very top line of every Power Partners email is, if you don’t want to hear about Power Partners this round, like, while the doors are open, like, unsubscribe from this email. here. But I think what I’m taking away from what you’re saying is maybe even being a little bit more concise and clear and not needing quite as much like explanation or like maybe I’ve never even called it a promotion before.

Mallory Erickson: And that might actually lead to some confusion around like, well, I do want to hear about power partners, but maybe I don’t want to be like sold this thing. And so I really appreciate sort of the clarity through which you’re like walking through these different points. I also think, I mean, I love what you’re saying around kind of like a welcome sequence that either, you know, tells people like, Hey, you did opt into this thing, so you’re being added to the [00:17:00] list in case you didn’t mean to.

Mallory Erickson: Here’s a way to unsubscribe from that right here. It’s interesting because I don’t have any formal training in marketing or any of these things, but because of kind of the work I’ve done, With fundraising and just being more in touch with like what feels good in my brain and body when it comes to fundraising, I applied a lot of that to sort of how I run things like my email list.

Mallory Erickson: And then I think that led to maybe some of the outcomes or the strategies that you’re talking about here. So it really, it really resonates with like how I feel and I think for a lot of nonprofit fundraisers who are listening to this. Like, I’ll be honest, when I started my business, I took one marketing like course from a, you know, whatever funnel leader or something like that.

Mallory Erickson: And at first I tried to apply all of the stuff to my business, even though it did feel super cringy to me, but I was like, I don’t understand marketing. So I just must not really know what to do. So I’m just going to take this like [00:18:00] experts advice. And unfortunately I didn’t know about you at the time.

Mallory Erickson: Right. So I just like apply. And then like, I kept getting these responses. That were like activating not because they were mean, but because they were true, you know, people didn’t like how I was talking to them and I didn’t like how I was talking to them either, but I wasn’t sure of like another way. And so I love what you teach and I love the way you’re rolling it out for people here so that they can see these like small changes they can make that I think are going to feel a lot better to them taking action.

Mallory Erickson: And so there’s a big conversation in our sector around donor fatigue. And our donors don’t want to hear from us and da da da da da. And I really believe that like donor fatigue comes from transactional fundraising, not actually the volume of communication. And so I’m curious like sort of what your like gut is there and how non profit like fundraisers can sort of think about the relationship [00:19:00] between like cadence and quality.

Mallory Erickson: And 

Tarzan Kay: yeah, I mean, we all have that person in our life who like you only hear from when they need something like nobody wants to hear from that person. You get a text message from that. Yeah, no, you’re like, your whole body tightens up. Yeah, like, really, this is what you’re talking about is like the need for nurture.

Tarzan Kay: Like, you need to that’s what friendship is like. Friendship is being there. In the, all the in between moments. Right. So same thing in like your business relationships, like you have to show up in the inbox in between your dry at every like fundraising drive or whatever it is, like nurture is so important.

Tarzan Kay: And like, actually, can you give back in a way that’s meaningful? Like, can you do something for your community and for your donors that they don’t have to pay for? Like, you know, is there. Like for me, I have an obviously different business model, but for me, that might mean like hosting a free workshop now and [00:20:00] then it’s like, Hey, this, you don’t have to do anything.

Tarzan Kay: I’m just here to like, give back to you who’ve been like reading my work and sharing it, you know, for the last year. So nurture is really important. Like you can’t just show up in the inbox when you need something. And what I have seen from years and years of selling and working with people selling programs, like.

Tarzan Kay: Those programs sell wildly better when the customers have been nurtured in between promotions. Like the, the net benefit is like, yes, you’re sending more emails, but when you get to the point where now you’re have an important fundraiser, like now some, you’ve trained them that your emails are interesting and valuable.

Tarzan Kay: And you’re not just asking for them to give you money. And even like, you know, just, this is sort of a, a real life newsletter example. I get a newsletter from [00:21:00] Cystic Fibrosis Canada, and it’s an actual physical newsletter. And I am telling you, I never don’t read this newsletter. It’s a paper newsletter, and it’s always story based.

Tarzan Kay: Like, and I always donate. So that’s something that’s important too. It’s like, when you’re making the ask, like, it can’t just be like, We need money for this cause. It’s like, bring me into it. Like, what’s the story? Like, let me get behind your mission here by sharing stories so that it feels personal. So, like, I’m now emotionally connected to you.

Tarzan Kay: And to your cause, rather than just like, oh, here’s another ask again, here they are. Like, I gave you money last month, like, when’s it going to be enough? 

Mallory Erickson: I love that and I think that is such a reminder of what you said at the very beginning around like reminding people why they were there in the first place or like how they got on the list in the first place anyways and like maybe keeping that more [00:22:00] like sort of top of mind or integrated into other communications as you’re doing some of that storytelling Throughout the year, um, because I can’t even tell you the amount of times like I’ve donated to an organization through a peer to peer campaign, and then I get added to the email list, and then I get solicitations that are like, thank you for being such a loyal donor and believing in X, Y, and Z, and I’m like, who is this organization?

Mallory Erickson: Like, I have literally no idea, you know, and then I put it into my email box because I think maybe they got the wrong email address. And I’m like, Oh, I gave to Aaron’s bike ride two years ago, you know? And so I, right. It’s like, and, and that doesn’t feel like, like, I know in that moment that like, sure, that was an opt in, I guess when I made that donation, but it definitely doesn’t feel good.

Mallory Erickson: And it’s not like bonding me with the organization to get that type of like disconnected communication. 

Tarzan Kay: Yeah. And there’s a risk there. Like when, you know, if you’re sending a volume of [00:23:00] emails to people like Mallory who donated to Aaron’s bike ride and got on this other list, like a lot of those people will just mark you as spam.

Tarzan Kay: So we’re not just like talking about like a touchy feely relationship building thing. Like, this is also critical for deliverability. You can’t, I mean, there’s also regulatory issues. Like you can’t just email people that didn’t sign up to your email list. Like that’s not can spam or castle compliant. So, but let’s just say it is okay.

Tarzan Kay: Let’s say there was a box somewhere that you don’t remember ticking, which is very possible. You know, again, people sign up to things all the time without, they don’t necessarily remember. So like, let’s just say. In between Aaron’s bike ride and the email you got that you don’t remember signing up for like, what if there was an email that said like, Hey, thanks for supporting Aaron’s bike ride.

Tarzan Kay: This is who we are. This is what we do. And if you would like to continue [00:24:00] getting emails from us, you can use, you can ask for explicit consent. And say, click here and add the people who clicked, or you can do implied consent, and you can say, if you don’t want to get emails from us, unsubscribe here, and then you would also want to delete the people who didn’t open that email because you don’t have implied consent from them.

Tarzan Kay: So both can work. And I mean, we’re not, we’re talking about email. We’re not talking about our physical bodies. So there’s like consent is a little more negotiable here, but, um, it does matter and it makes such a difference. It’s like. Nobody likes that. Receiving that email that’s like, this is clearly not for me.

Tarzan Kay: Like, who are you guys? I never signed up. Now you’re like, actually, the email is actually working against you? When this small step ahead of time, you could have actually brought in all these new people from Aaron’s Bike Ride, but you didn’t because they didn’t properly get moved onto your email list.

Mallory Erickson: Okay. That is such good advice and I cannot believe we’re [00:25:00] at time. Um, would you give folks like one sort of quick tip, like if everybody’s listening to this podcast, like what’s the one thing they should, you know, start to think about integrating into their email marketing from a consent based perspective and then tell folks where they can go find you sign up for your email list.

Mallory Erickson: So they can get, see what it looks like. I think also to like experience kind of like joy and connection and email. Like I like, I like your emails because they remind me of how we really can show up. In email marketing in ways that maybe we don’t think about typically. 

Tarzan Kay: Yeah, I mean I market my own newsletter as the email that will make you want to write more emails because it’s really personal It’s personal but it’s also like entertaining and like just a lot very emotion driven.

Tarzan Kay: It’s a great newsletter Um, you can find it at tarzankay. com slash newsletter. But if you go, if you just go to my website, tarzankay. com, you’ll see like, there are [00:26:00] several resources on, on there. And this is my top tip, like anything you’re downloading, that’s not directly to my newsletter. You’ll see a tick box that says, do you want to join the email list?

Tarzan Kay: So if you want to see what it looks like in practice, just go to tarzankay. com and just click through. You’ll see what clear language really looks like. And also you can opt into things you can get the free thing and not join the email list. And, you know, when you’re and that would really be my top tip is like, let’s just make sure that the people were emailing actually wanted to get the emails that is like, number 1, which seems basic.

Tarzan Kay: But I think especially in the fundraising world, like. It’s just not, there are certain industries that just have like very entrenched practices that are really outdated and not good, but everybody does them anyway. So, you know, that’s actually a huge opportunity. Like, wow. You can stand out when all of your peers are doing it in a way that’s like gives people the ick, [00:27:00] like this is an opportunity and also like, It’s an opportunity to like really enjoy something, like really enjoy a marketing channel that feels good, builds relationships.

Tarzan Kay: Like it could be your favorite part of all the marketing activities you do. 

Mallory Erickson: I love it. Thank you so much for joining me today and for sharing all of your wisdom with folks. I am so grateful for the time and for the work that you do. Thanks Mallory.

Mallory Erickson: I hope today’s episode inspired you. So every day I coach guide and help fundraisers and leaders just like you inside of my program, the power partners formula collective. Um, inside the program, I share my methods, tools, and experiences that have helped me [00:28:00] fundraise millions of dollars and feel good about myself in the process to learn more about how I can help you visit Mallory Erickson.

Mallory Erickson: com backslash power partners. Last but not least, if you enjoyed this episode, I’d love to encourage you to share it with a friend, you know, would benefit or leave a review. I’m so grateful for all of you and the good hard work you’re doing to make our world a better place. I can’t wait to see you in the next episode.

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