Compassionate Chronicles: Stories of Empathy and Service with Julia Endicott

This episode is sponsored by:

watch on youtube


“Experiencing generosity makes me think that they care enough about me to give me a gift, and I feel like I need to give them a gift back to further kindness to me.” – Julia Endicott

Episode #182


In this episode of What the Fundraising Podcast…

In this heartwarming podcast episode, join Julia Endicott, a compassionate and insightful 10-year-old, as she shares her inspiring journey of empathy and service. Julia opens up about her deep love for animals, particularly her beloved dog Dixie, and her passion for making a difference in their lives. Julia exemplifies the power of kindness and generosity from her involvement with the local Humane Society to her monthly donations and volunteer work.

Through engaging conversations, Julia reflects on the significance of empathy and storytelling in understanding the experiences of others. She shares how hearing stories about rescued animals or individuals facing homelessness has shaped her perspective and fueled her desire to give back to her community. With genuine warmth and wisdom beyond her years, Julia emphasizes the importance of looking beyond surface judgments and embracing compassion. Moreover,  she enthusiastically discusses upcoming volunteer projects with her kindness club. She shares anecdotes from her experiences volunteering at the food bank. With each anecdote and insight, Julia highlights the transformative impact of empathy and the joy of connecting with others through acts of kindness.

Join Julia on her journey of empathy and discovery, and be inspired to make a difference in the world, one act of kindness at a time!



Alyssia Palacios-Woods


  • This week’s episode is sponsored by NeonOneNeonOne is revolutionizing the way nonprofits connect with their communities. Their platform isn’t just about technology; it’s about crafting unforgettable generosity experiences. Learn more about how they’re empowering nonprofits like yours at neonone.com/mallory

  • If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
  • If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Brought To
you By:




Get to know Alyssia Palacios-Woods:

Caitlin Wion is a proactive and collaborative nonprofit professional who strives to find the story in numbers that others may overlook. With a 10-year history of working in nonprofits, Caitlin’s career has always involved an appreciation for record keeping. As the Data Manager for Alzheimer’s San Diego, Caitlin employs her talent for turning a sheet of metrics into informed action for the organization. She collaborates with every department to make sure they have the information they need to make decisions that impact clients, donors, and the organization. In managing the database, she is tasked with segmentation, donor stewardship, tracking the organization’s free programs, gift entry and management, and reporting. Caitlin’s passion for data hygiene and user experience enriches the data storytelling available to the organization.


Other episodes you would enjoy



I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.


Episode Transcript

Julia Endicott  0:00  

Every year my mom she gives me and my sister some money. And she says to donate to something, like for example, a charity. She wants us to donate to something like every December and every year I choose at least $25 to the Humane Society. I philanthropy allowance.


Mallory Erickson  0:24  

Hey, my name is Mallory. And I’m obsessed with helping leaders in the nonprofit space, raise money and run their organizations differently. What the fundraising is a space for real and raw conversations to both challenge and inspire you. Not too long ago, I was in your shoes uncomfortable with fundraising and unsure of my place in this sector. It wasn’t until I started to listen to other experts outside of the fundraising space, that I was able to shift my mindset and ultimately shift the way I show up as a leader. This podcast is my way of blending professional and personal development. So we as a collective inside the nonprofit sector can feel good about the work we are doing. Join me every week as I interview some of the brightest minds in the personal and professional development space to help you fundamentally change the way you lead and fundraise. I hope you enjoy this episode. So let’s dive in. Welcome, everyone. I am so excited to be here today with Julia Endicott Julia, welcome to the fundraising.


Unknown Speaker  1:25  

Thank you. I’m so excited to be here.


Mallory Erickson  1:28  

So Julia, tell everyone a little bit about you how old you are, what your interests are. And what brings you to our conversation today. Um,


Julia Endicott  1:37  

my name is Julia. I am 10 years old, and I live in Oklahoma. What’s my amazing dog and my amazing family?


Mallory Erickson  1:48  

And tell us a little bit about what your biggest interests are. What are some of your like hopes and dreams for the future? Give us a sense for what you think about on a daily basis.


Julia Endicott  1:59  

Well, mainly when I’m at school, I usually just like think about my dog and just going home and playing. And then when I’m at my house, I just think about what to


Mallory Erickson  2:10  

  1. Tell us a little bit about your dog’s name is Dixie. Right. Dixie laboy. Dixie the boy. Okay, tell us a little bit about Dixie. What do you love so much about him?


Julia Endicott  2:21  

He puts up with anything. He’s let’s see he’s small. He’s from snowsure mix, he has a poofy tail and floppy ears. He is skittish. He’s literally scared of anything. He’s scared the lights turning on because he’s a rescue and he was abused.


Mallory Erickson  2:40  

And so how long have you had Dixie?


Julia Endicott  2:42  

Probably since I was in pre K, that would be about four years.


Mallory Erickson  2:47  

So he’s been a pretty big part of your childhood, huh?


Unknown Speaker  2:52  

Yeah, pretty much.


Mallory Erickson  2:53  

And it sounds like from what your mom was saying that your relationship with Dixie and your love of animals in general has really supported sort of your interests and what you want to do when you grow up. Is that right? Tell me, tell me about that.


Julia Endicott  3:08  

I have pretty much loved to animals since I was little. Right now I have about a million animal stuffed animals. And I have always begged my mom to get me another dog or at least a pet.


Mallory Erickson  3:23  

And so what do you want to do when you grew up that relates to animals?


Julia Endicott  3:27  

I want to be a scientist when I grow up, and I want to be on the topic. Like when I grow up, I want to have like at least figure out a clue that makes dogs or any animal live longer.


Mallory Erickson  3:42  

That’s amazing. And so right now, you’re also helping animals. In addition to Dixie, right, you are the youngest member of your local humane society have the monthly donor like group? Is that right? Yeah, it is. So tell me how you got involved with that organization.


Julia Endicott  4:07  

So every year my mom, she gives us, me and my sister some money. And she says to donate to something, like for example, a charity She wants us to donate for to something like every December and every year I choose at least $25 to the Humane Society by philanthropy allowance,


Mallory Erickson  4:28  

your philanthropy allowance. Okay, that’s pretty cool. And now you’re a part of this like monthly donor program. So every month some of your philanthropy allowance goes to the Humane Society, right? And how does it feel to you to be a part of that, like, what does that mean to you kind of on a monthly basis to know that you’re contributing to the work that they’re doing?


Julia Endicott  4:53  

Makes me feel good because I know that like at least a $1 can at least help one And we’ll get adopted to a loving happy home.


Mallory Erickson  5:03  

Why do you think philanthropy in general, is important? Like, why do you think that’s an important part of our world?


Julia Endicott  5:14  

Because it can change someone’s life around?


Mallory Erickson  5:17  

Have you experienced in your life, like, when I think about philanthropy, you know, oftentimes, we don’t necessarily get to see exactly what our dollars do. But we get to hear stories of impact of the organization, you likely get to see pictures of animals that get adopted. But there are so many ways in our lives, like in our daily lives beyond just philanthropy that we experience generosity, both from the people around us, but also in terms of what we do for our friends, for our family for Dixie. So I’m curious, like, maybe zooming out of just thinking about it in terms of philanthropy. What is generosity mean to you?


Julia Endicott  6:01  

It means like, you’re super kind, and you like understanding, like, you understand what, like someone’s going through generosity. Like we, for example, we have like a word at our school every month. And for example, March giving, December is sympathy. And like, yeah, so I think like a September, we had generosity. And then like, at the end of the month, each one student from each class gets picked up to go to the stage, and gets a certificate that shows that they were doing generosity. That’s


Mallory Erickson  6:41  

cool. When you experience generosity, like when somebody else is generous with you, what does that feel like? Like? What does that tell you about them,


Julia Endicott  6:52  

makes me think that they like care about enough about me to like, give me a gift in that I feel like that I need to give them a gift back further kindness to me.


Mallory Erickson  7:02  

So you feel this sense of like reciprocity of that’s like, when somebody does something for you, you want to do something back to them. And it sounds to me a little bit like, you feel like you’re in community with them, you can tell that they care about you. And so you want to show them that you care about them, too? Yeah. Yeah. What do you think? Like, have you ever been in a classroom where you feel like, or maybe with a group of friends where you feel like everybody is really, like, shares a lot with each other? And that creates kind of like a group feeling like a more positive group feeling? Have you ever noticed that like, sort of what happens when you’re in an environment with people who really like to share or be generous, versus maybe groups of people or friends or classrooms where that isn’t? what folks are doing as much? Well,


Julia Endicott  7:57  

mainly in my classroom, a lot of people are just talking and like sharing stuff, that’s not really important. Like I want to get through the day, so I can go home and maybe have some free time.


Mallory Erickson  8:09  

And so you wish they were sharing less information? Yes.


Julia Endicott  8:15  

Share, like, what I ate today, how fast I ate it. On theory things, okay.


Mallory Erickson  8:24  

So sometimes we want to bring the sharing of information down, but we like the sharing of like being generous with our things, or giving gifts to each other or demonstrating other ways that we, that we like care about the people around us.


Julia Endicott  8:39  

Yeah, I guess I feel that sometimes I only care about the people that are important to me, like, for example, my dog and my mom and my dad, my sister, but you


Mallory Erickson  8:51  

also care about the animals that the Humane Society, like, what’s interesting is that you know, you know your mom and your dad and Dixie and you know your sibling. But, and so obviously you care about them, because you interact with them daily in your life, and you love them. But you also care about this whole group of animals that you don’t necessarily know. So what makes you care about being a part of the Humane Society?


Julia Endicott  9:21  

I feel like that all animals should be treated equally by humans because they like make the food chain. They make us have steak, and all that good stuff all of itself.


Mallory Erickson  9:35  

And so you want to make sure that they’re taken care of because like they do so much for the world also.


Julia Endicott  9:42  

Yeah, we just care for them. When all we asked for attorneys just some love.


Mallory Erickson  9:46  

If everybody who is listening to this podcast, could do one thing today to help the animals of the world, what would you ask them to do?


Julia Endicott  10:03  

Maybe just like clean up the environment for strays, maybe donate some money. That’d be a big help for at least a bunch of animals exchange their life around.


Mallory Erickson  10:14  

I know that animals are not the only thing that you’re concerned about in your community, and that your mom mentioned that you’ve been really noticing other things around you, whether it’s people or communities or spaces that need that need our support, and they need our help. What have you been noticing lately? Well,


Julia Endicott  10:38  

I feel like that the environment is getting worse and worse, like, I go on the bus, like I take the bus to school. So we go through like three neighborhoods, that’s way too many. And I just see a bunch of trash, tin cans, plastic bags, things with food in them rotten food. And then I don’t think that it’s gonna take very long for this problem to get worse. So


Mallory Erickson  11:12  

it doesn’t do something. And who is someone, maybe


Julia Endicott  11:16  

like Team trees team sees, they help the environment a lot.


Mallory Erickson  11:23  

And so like if all of us found the organization or the group or the work that we felt the most passionate about, maybe, then we could all work together towards addressing those things. Yeah.


Julia Endicott  11:36  

Yeah. Sounds like a great plan.


Mallory Erickson  11:40  

Okay, we’ve solved all the problems on this podcast episode, me and Julia, tune in next time. Okay. But wait, I have one more question for you, if you could, how do you feel about the other kids your age? Like? Do you feel like they’re thinking about the same things that you’re thinking about? or worried about the same things that you’re worried about in terms of taking care of animals and taking care of the community around them?


Julia Endicott  12:04  

No, how come from what I’ve seen? I mean, I don’t know, I can’t read minds, but they never really talk about it that much. They just talk about unnecessary things. That’s


Mallory Erickson  12:18  

the oversharing. What do you think it would take to help get more kids involved in nonprofits or philanthropy or taking care of our community as the way that you want to? Maybe they


Julia Endicott  12:33  

could just see how the world’s getting worse and how the trash is bad? And then they will probably care about it so much that they’ll start like hoping, yeah,


Mallory Erickson  12:43  

that would be really nice if people sort of understood a little bit more around about what was happening around them, and then had opportunities to sort of demonstrate they care through, you know, participating like you and a monthly giving program, or maybe volunteering or doing something else that allows them to share their resources or time, what’s the best part to you in terms of like how you feel inside when you share something or give something to someone else? And


Julia Endicott  13:13  

it depends on like, what I’m giving to them because if like I’m giving something that I really want, I’m probably not going to really enjoy it as much. Like if, for example, my dog bit someone like my parents said that they would take them away and then I would probably be in tears for a week. And I wouldn’t be scolding my parents.


Mallory Erickson  13:40  

Okay, so we’re just going to really hope that Dixie does not bite anybody. Now.


Julia Endicott  13:45  

He’s changed and puts up with everything. The costumes.


Mallory Erickson  13:53  

Oh my gosh, I want to see Dixie costumes. That sounds lovely for Halloween.


Julia Endicott  13:57  

Two years ago for Halloween. He was a bucket of chicken. And then for last Halloween he was a panda like do you know like the little costume? Or like they move their paws and looks like they’re walking?


Mallory Erickson  14:12  

Like they know I need to see this. Oh,


Julia Endicott  14:15  

they’re so cute. Put them on tiny dogs. He did it. We can’t get enough to stink guy


Julia Endicott  14:34  

Oh Dixie what’s up with everything?


Mallory Erickson  14:39  

It’s part of why you love them.


Julia Endicott  14:41  

Yep. Yeah. First dog love. When we didn’t tense


Mallory Erickson  14:48  

it is always intense. Kobe was my first dog and I loved him so much and I begged my parents for him for so long. And Yeah, he was such an important part of my childhood. And you’re right that my first dog love, it was intense. And it like you, I think made me love and care about animals that I didn’t know or that I couldn’t see or touch and still want to help them because I knew how much I loved him,


Julia Endicott  15:19  

at least if you don’t know, like, if you don’t really like care about like, you’re just thinking like, Oh, they’re just animals, so find their way and there used to be like wild animals must have their blood. 


Julia Endicott  15:20  

If you have like a dog, cat, and you have that much love like for them like I do for my dog. Maybe you could just like see like what, at least something you can do for them. And then you can literally bring them so much joy, at least one new toy, go visit a dog in a shelter though brighten their day.


Mallory Erickson  15:59  

Thank you for sharing their those ideas. I love all of them. Is there anything else that you want to share with folks about your own journey, becoming a donor and getting more involved in your community, anything you’ve learned, or notice that you feel like would be helpful for other folks who are considering getting more involved.


Julia Endicott  16:24  

Maybe you could like put up some fliers or some ads that I can make like maybe to get them to donate. Like for example, like use, like you might be like scrolling on like Tik Tok, Instagram, YouTube, Snapchat, all that stuff. And you might like see an ad that like something random, like a new car, or a new Ben. And then like, maybe you could like put an ad up to adopt some dogs, I’m pretty sure that there are plenty of content creators that do like at least, like something like that, like I helped 100 dogs and cats get a home, like something.


Mallory Erickson  17:09  

Okay, so that’s a really interesting point that you brought up. When you think about, like who you are and what you care about. Do you say things like that to yourself, like in your head? You know, how many types of like, how many dogs you’ve helped by being a monthly donor or being involved in the Humane Society? Like, do you see that as a part of who you are the work that you’re doing, and donations that you’re making to that organization? Yeah, I


Julia Endicott  17:39  

guess show. Like, I don’t think about it, like every second, but I think about it, like, remotely. Yeah, it’s


Mallory Erickson  17:47  

a part of who you are. And it’s interesting, like, you know, donating is driven by our emotions, right is driven by the way that we feel. And there are some primary emotions that we no lead to giving. One of them is gratitude, which I’ve heard you say, you know, sort of noticing how much you love and appreciate your family around you, like tells me that you have a lot of gratitude for what you have in your life. The other is love, which you’ve talked a lot about how much you love Dixie, and how much you love animals and how that’s translated to you being, you know, involved in the Humane Society. The other is like inspiration. So you know that you’re inspired by the potential maybe of what that organization could do, or the change that they could make. And even hearing that story about suggesting folks go to the shelter and bring a toy, it makes me think that you sort of see what’s possible when we all help or we all get involved. And so I just want to like name those things for you so that you can see the way that like your expression of generosity, your donation to that Humane Society is such a cool way to like express your values and what you care about and I hope that it brings you as much joy and support that it’s providing to those animals into that nonprofit to because it’s really special what you’re doing


Julia Endicott  19:19  

Yeah, I realized that when like I get like a card like that shows like what dog I’ve helped like for example, like a miniature she’s you name Millie got adopted? Yeah, she’s super


Mallory Erickson  19:37  

cute. That’s awesome. So they send you a card in the mail. And then you get to see what your donation went to. Yeah.


Julia Endicott  19:46  

Because a lot of us don’t really know what our money does like for fundraiser. You don’t really know what does young kids really keep track of it. So you don’t really see what happens


Mallory Erickson  19:59  

Is there anything else that the organization does that helps, like keep you informed or up to date or sort of lets you know how much your support has been helping them?


Julia Endicott  20:13  

They do, like give us like advice to like take care of dog go, or just a random animal. Whatever pet you have, they do give you some advice.


Mallory Erickson  20:25  

Oh, cool. So they’re helping. They’re trying to show you that in addition to you helping the animals there, they want to support you and help you around the animals that you have to. Yeah, that’s really cool.


Julia Endicott  20:39  

I know. I’m glad I get to be a part of it. That’s


Mallory Erickson  20:43  

awesome. I hope every kid finds something like that, that they get to be a part of, and that they get to support and also be supported by because when that happens, that’s the magic of philanthropy. Okay. How do you feel good? Is there anything I didn’t ask you that I should have asked you? Yeah,


Unknown Speaker  21:05  

I’m still going Mo.


Mallory Erickson  21:11  

Becky, can you hear me? I just asked her if there was anything I didn’t ask that. I should have asked. Did


Speaker 2  21:21  

you not want to tell her about your interview with Kevin Adler? And did you know she sat in with me with Kevin I didn’t


Mallory Erickson  21:27  

want to feel I tried to get there with the asking her about the other things in the community. But I didn’t want to force her to talk about the kindness


Speaker 2  21:35  

club and they’re about to go to a foster care area and clean it up for their service project next month. And you’ve gone


Unknown Speaker  21:44  

part school. Yeah, that’s great.


Speaker 2  21:47  

So you’ve been to the food bank a number of times to volunteering. You did it on a field trip to even after we did it as a family. Yeah.


Julia Endicott  21:55  

Do you want to Rosing? Kiwi? Cool. Yeah,


Speaker 2  22:00  

yeah. But I don’t know what to talk about, like, because we’ve kind of made a friend down at the highway since we’ve talked to Kevin Adler and Ronnie is our new friend. And we’ve bought him a coat. And we’ve gotten them deodorant, and we’ve gotten him food. And we talk to him every week, because he stands there with a sign. Do you want to talk about any of that? Or no?


Unknown Speaker  22:21  

I think that’s your story mom.


Julia Endicott  22:30  

I can tell story for you. Well, you’re right, send down some notes that tell you


Speaker 2  22:35  

what she she did not tune in much on the Kevin when he talked about stats. But the second he told stories, she remembered every one of them and then share them at the dinner table that night when they were real stories about real people who were homeless. She shared those. So I did note that that was a different connect. So do you remember any of that you want to talk about that? It wasn’t too long,


Julia Endicott  23:00  

though. Then again, it’s your story. Honey, you


Speaker 2  23:04  

were in that story. Darling. You are in that interview? You were an important part of it.


Mallory Erickson  23:08  

I know. Okay, let me ask you a question. Julie Ocasio question about it. Yeah. Okay. When you have volunteered like at the food bank, for example, what has been special about opportunities like that, where you’ve been able to go and like work in nonprofits?


Julia Endicott  23:25  

Well, it’s actually pretty fun. Like the first time I got to handle brand I got smack it down, like on the table. Super fun, all that good stuff. That’s


Mallory Erickson  23:35  

pretty cool. Do you have any upcoming volunteer projects that you want to tell us about? Maybe something about a kindness club? Yeah,


Julia Endicott  23:44  

we’re gonna go like clean up something for like a service project for foster care kids. No, get skipped school, for crying.


Mallory Erickson  23:57  

And you get to skip school, which is very cool, as well, but also very cool that you guys are going to support your local community like that and help to clean things up. You know, I do want to ask you a question about what it means to you, too. Like you were telling me that story, that postcard of Millie, Millie, right. That’s the dog’s name. And, you know, it’s funny when you were telling me about her. I was like, even though I don’t actually even know exactly what type of dog you said she was. But in my head, I pictured a dog, a very particular dog. And I kind of pictured the postcard that you got to and I immediately when you were telling me about receiving that felt level of like connection to that story and to that dog. And your mom mentioned that for you. Stories have been a really important part of helping you understand different problems in the world or things that people are experiencing. Or maybe back to your initial point. You didn’t use the word empathy. But when you were talking about being able to sort of feel and understand somebody else’s experience, so do you want to share anything about that about how important hearing stories has been for you in figuring out where you want to get involved in how you want to give back?


Julia Endicott  25:17  

It’s kind of like the famous saying, don’t judge a book by its cover, because you never really know the full story.


Mallory Erickson  25:25  

And so when you get to learn more about people or animals lived experience, it gives you kind of a better picture. Yeah,


Julia Endicott  25:33  

for like, example, like, a very, like mean dog that like, kind of like guard dog to like random strangers. Like he’s barking, he’s snarling. Like you might not even know the full story like for, I don’t even know this, I’m just making this up. Like, he might have been like, trained to like, a guard dog in his past life or dog fighter. So you might not like not be used to anyone, and you might just need to warm up to him. Yeah,


Mallory Erickson  26:04  

that’s a really, really important message. And sometimes we see that with humans too, right? Like, sometimes somebody’s kind of mean to us. And it would be easy to to be like, Oh, they’re a mean person. But like, maybe they’ve just had a really bad day, or maybe somebody else, they got a bad grade on something or somebody else was bullying them. And so and they’re feeling really bad, and then they kind of like, take it out on somebody else.


Julia Endicott  26:32  

Yeah. I mean, I can see that on some people, or they might just be having a rough time at home. It doesn’t


Mallory Erickson  26:39  

mean it’s okay to treat other people badly. But it’s an important message around like, we don’t always know what causes somebody to be showing up the way that they show up. And by having a little more empathy, maybe asking questions, learning about their story will likely be able to like form a deeper connection with them.


Julia Endicott  27:01  

Yeah, like that kind of happens with like some dog owners. You might like a dog to dog like by action, like you might not just you might dislike a dog. But then like, once you start spending some time with it, you might like realize, oh, I made the right decision. This is the best dog on Earth.


Mallory Erickson  27:22  

Except for Dixie is the best dog on Earth. Right? Correct. Julia, thank you so much for joining me today. I love this conversation.


Julia Endicott  27:33  

Me too. I hope that I get to meet you again. Definitely.


Mallory Erickson  27:43  

I hope today’s episode inspired or challenge you to think differently. For additional takeaways, tip shownotes and more about our amazing guests and sponsors, head on over to Mallory erickson.com backslash podcast. And if you didn’t know, hosting this podcast isn’t the only thing I do. Every day I coach guide and help fundraisers and leaders just like you inside of my program the power partners formula collective. Inside the program, I share my methods, tools and experiences that have helped me fundraise millions of dollars and feel good about myself in the process. To learn more about how I can help you visit Valerie erickson.com backslash power partners. Last but not least, if you enjoyed this episode, I’d love to encourage you to share it with a friend you know would benefit or leave a review. I’m so grateful for all of you and the good hard work you’re doing to make our world a better place. I can’t wait to see you in the next episode.


Scroll to Top


Just put in your name and email to let the magic begin….

You're one step away from getting my favorite tools!

Just put in your name and email to let the magic begin….