WHAT THE FUNDRAISING

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Unveiling Capital Campaign Insights with Steven Shattuck

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 “Keep going. If you have a clear case for support, if you have a strong need, don’t decide for your donor. That’s kind of one of the worst things you can do.” 
– Steven Shattuck

Episode #176 

Overview

In this episode of What the Fundraising Podcast…

Join us on an enchanting journey as our guest today, Steven Shattuck, unveils the secrets of capital campaigns, igniting a spark of creativity and innovation. Together, let’s embark on a quest to redefine fundraising excellence, guided by wisdom and inspired by possibility. It’s time to unlock the hidden treasures that await those who dare to dream big and strive for greatness!

Steven Shattuck is the Director of Engagement at Capital Campaign Pro, where his expertise shapes strategies for effective donor communications, data management, and digital content. With over 15 years of experience in the nonprofit sector, Steven is a recognized thought leader renowned for his insightful contributions. He has authored compelling content for esteemed platforms like the National Council of Nonprofits, AFP, Advancing Philanthropy, NTEN, and Nonprofit Hub. As a dynamic presenter, Steven frequently leads webinars and speaks at prestigious conferences, including AFP ICON, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy. Additionally, he is the author of Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age.

In this conversation, Steven shares valuable insights gleaned from recent research conducted by Capital Campaign Pro. He highlights key findings from the research, shedding light on common fears and misconceptions surrounding capital campaigns. From dispelling myths about annual fund cannibalization to exploring the critical role of board engagement, Steven offers invaluable advice for organizations considering embarking on a capital campaign journey.

Furthermore, we explore how strategic planning and feasibility studies serve as catalysts for deeper donor engagement, paving the way for successful fundraising endeavors. Steven emphasizes the importance of transparent conversations about money and investment, challenging the notion of non-transactional fundraising relationships. Additionally, Steven shares encouraging insights about navigating challenges amidst external factors such as the pandemic and economic fluctuations. Moreover, he explains why pausing a campaign may not always be the best approach and how maintaining momentum can lead to remarkable results.

EPISODE HIGHLIGHTS

RAISE MORE FROM THE RIGHT FUNDERS

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ADDITIONAL RESOURCES

  • Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory

  • If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
  • If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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Get to know Steven Shattuck:

Steven Shattuck is the Director of Engagement at Capital Campaign Pro. A frequent webinar presenter and conference speaker in the nonprofit sector, he has over 15 years of experience advising nonprofits on donor communications, data management, and digital content. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020), and a contributor to Fundraising Principles and Practice: Second Edition. Steven has contributed content to the National Council of Nonprofits, AFP, Advancing Philanthropy, NTEN and Nonprofit Hub, and is a frequent webinar presenter and conference speaker, having spoken at AFP ICON, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son and daughter.

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I teach nonprofit fundraisers to bring in more gifts from the RIGHT donors… so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable.

MALLORY ERICKSON

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