Partnerships to Profit
MOST CONSULTANTS SPEND YEARS TRYING TO BUILD & SCALE THEIR BUSINESS BY...
- Worrying about their client roster and when their next contract is going to close
- Focusing on building a social media following which they think will scale their inbound service requests
- Sending out cold DMs to companies and consultants on LinkedIn to try to figure out partnership opportunities
- Applying to speak or create content for free hoping that it will build their audience and authority to one day (fingers crossed) get paid for it
This means that there are thousands of consultants right now, sending the same cold (inevitably unopened) emails posting to the social media void, and applying for exactly the same speaking spots as you…
They’re just throwing spaghetti at a wall…
Hoping something sticks…
AND THAT’S WHY IT’S SO HARD TO SCALE YOUR BUSINESS.
Strategies like that might get you to your first 6 figures+ (it’s a lot of spaghetti afterall), but they require constant hustle and you quickly plateau.
But there IS a way to simultaneously increase your thought leadership and revenue.
And it’s through profitable partnerships.
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I’m a 15-year nonprofit leader, certified executive coach, strategic consultant, and host of the podcast What the Fundraising.
I’ve spent many years both fundraising millions and coaching thousands of fundraisers to do the same using my signature course the Power Partners Formula™.
I used the same Formula to build and scale a consulting business from $0 – $350,000 in 18 months with NO previous network.
I did it by building profitable partnerships.
Partnership building comes down to one simple principle: getting in front of the RIGHT person at the RIGHT time with the RIGHT offer.
It is ALL about alignment.
Your success isn’t about a beautiful website, how much past speaking you’ve done, your client rolodex, or who you know.
While those things can certainly help, without the right strategy, process, and mindset to get you in front of the right people with the right offer, all of that is a waste of your time and effort.
Truth is… you can have the best consulting practice in the world, but if you can’t get other businesses or event organizers to meet with you or see your value, your ability to scale your thought leadership and revenue is limited.
INTRODUCING PARTNERSHIP TO PROFIT™ SELF STUDY
B2B Startegies Can Scale Your Business at 10x
- Understand your unique value proposition to both clients and partners so that you can position yourself and your business so strongly that you are on people’s ‘get’ list
- Get clear on which types of companies and organizations are most aligned with your business so that you don’t waste time having intro calls with all the wrong people
- Understand the various partnership options available – from content partnership and paid speaking to deeper collaborations and cause marketing initiatives.
- Identify potential partners in the social impact sector – from your consultant next door to multi-million dollar tech companies serving the sector
- Develop an effective outreach process so your email stand out and helps build a strong relationship quickly without being pushy or salesy
- Craft powerful media kits, pricing models, and partnership proposals that will get noticed by the right people and make partnership with you an easy yes
Clarity and Alignment Build Profitable Partnerships
Asset Mapping & Unique Value Proposition Identification
STORYTELLING
Partner Identification
Effective Engagement
Partnership Proposals & Solidification
#1 Mistake consultants make when they are trying to build partnerships with companies
The #1 mistake consultants make is that they only talk about the logistical value they are providing the partner, without showing the value of the problem they are solving for that companies clients (or prospective clients) and the company at the SAME TIME.
The truth is, you need to be able to simultaneously demonstrate your value to their clients and them.
And this needs to be crystal clear.
That’s why the first part of this program is all about understanding your unique value proposition because when their clients are writing things like 
…..you get results like this….
100% of partnerships are retained year after year
Here’s the GREAT News: If I can do this, so can you.
THE PROGRAM DETAILS
- Pre-recorded content to prepare you for live coaching calls and maximize your time
- Weekly live coaching with Mallory
- Two 1:1 coaching calls with Mallory
- Exclusive guest speakers with up-close industry insights
Plus, because partnerships don’t form overnight, we’ll have monthly calls and a community forum open for a year for continued accountability and support after completion of the intensive! This will help you continue to navigate those content partnerships, affiliate agreements, and so much more!
THE PROGRAM INVESTMENT
- #1: Time - You should be prepared to invest 2-3 hours a week in building your partnership program for the 8 week intensive. After that, the amount of time depends on the number of outreach emails and meetings you want to have each week (which we’ll help you plan backwards from your revenue goal). We’ll also include a training on how to delegate elements of this to save you time!
- #2: Financial - This program costs $3,457 for the 8 week intensive + a year of monthly group coaching calls and community forum support (there is 20% discount for Black and brown leaders).
So What's Included in the Partnerships to Profit™ Self Study
PHASE 0
ALIGNMENT, MINDSET & HABIT BUILDING
Phase 0 is designed to provide participants with a solid foundation of executive coaching tools and habit building tutorials to optimize your time, decrease your outreach and sales resistance and help you start to think critically and creatively about the partnerships you want to build in this space.
- You will go from car salesperson energy to seeing win-win alignment everywhere
- You will decreases your resistance and discomfort when outreaching to potential partners
- You will see an end to the partnership and sales mind traps that have you constantly doubting yourself
- You will take control of your energy so that you show up the way YOU want to and attract the partners that are right for you
- You will learn the basics of habit and behavior design, which is essential for creating long-term sustainable partnerships
PHASE 1
PARTNER MAPPING
This unit is all about finding the RIGHT partners. So often, we are ghosted by potential partners because they are not in alignment with our work. We’re looking for the wrong things or we’re not looking deep enough. The first step is to know what to look for when it comes to alignment and then to know how to position your business in the right way to make sure the alignment is clear to the partner. The Partner Mapping Framework walks you through all of this, step-by-step.
- You will identify your business needs and specific business alignment areas
- You will identify your business assets
- You will understand how different types of companies make decisions and how they are looking to partner with and/or fund organizations.
- You will get prospecting tips and strategies to stay in action so you’re not over-prospecting (it’s a THING).
- You will align the goals and assets you identified earlier with different types of partners to create your ultimate partner map and understand where to start
PHASE 2
EFFECTIVE ENGAGEMENT
Effective engagement requires you to know what to say, and how to say it. But it also requires you to show up with the right energy and mindset for your outreach. Like energy attracts like energy and what you put out is 100% what you’re going to get back. By the end of this phase….
- You will understand the Know, Like, Trust factor that your partners are looking for and why authentic relationship building is the key to unlocking relationships
- You will have a step-by-step roadmap for outreaching to potential companies, sponsors, and consultant collaborations
- You will understand how to turn your assets into partnership benefits and how to price things so that these partnerships stabilize your business in a meaningful way.
- You will have guidance and templates on how to organize a page on your website and create a media kit to use in your outreach and follow-up.
- The Fear or Gut? lesson at the end is a MUST to make sure you’re not telling stories about your intuition that are actually fear-driven.
PHASE 3
SECURED SPONSORSHIP
Once you’re identified the right partnerships and know how to engage them in a conversation. You need a plan in place for outreach and meeting preparation. You need to know what to say in the meetings and how to say it, and how to arrive at the simple YES to your partnership proposal.
- I will walk you through my Engagement Cycle and Follow-Up (because even your best partners are busy)! But don’t worry – this is NOT hounding! This is often necessary to secure the meeting. It works.
- Before your meeting, you will walk through exactly how to plan and prepare for any partnership meeting.
- You will create a partnership benefit document that speaks to exactly what you can offer at different content partnership investment levels.
- I will walk you through exactly how to transition from free content collabs to talking about paid services in a connected way that makes everyone feel good.
- Plus, once you get that SIMPLE YES, I will talk to you about the importance of partnership retention so that your partnership dollars become reliable year after year.
THE PROGRAM INVESTMENT
In 2023, this program is only going to be offered in a Self Study Course.
The course is going to open in August 2023.
EARLY BIRD PRICING (through June 17th): $997 for 12 months of Access.
- REGULAR PRICING: $1,497
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I’ll be your coach, strategic partner and cheerleader.
I am a certified executive coach and consultant that specializes in helping social impact leaders apply life-changing scientific research and personal development frameworks to their work.
My brave, bold, and innovation framework teaches people how to bring in more revenue through aligned strategic partnerships. Talking about money doesn’t have to be uncomfortable when it is built around a win-win framework and authentic partnerships. And that’s exactly what I’ll be teaching you in this program.
A little about me:
- CEO & Creator of the Power Partners Formula™️
- Mom to three year old (can't believe it) daughter Emmie
- Relentlessly committed to the movement of money into the nonprofit sector
- Lives in San Francisco Bay area
- Over 15 years working in nonprofits (managing director and ED of multiple fast-growth organizations)
- My favorite way to unwind is to go on a walk with a friend
- Recognized in readwrite and Forbes as a disruptor and innovator
