Elevate Your Fundraising Game: Harness the Power of Habit Design
Unlock the Secret to Fundraising Success with Action & Enablement

As a fundraiser, sometimes it seems like the same story, year after year:
You’re struggling to connect with your donors, because you’re not sure what to say and how to say it in a way that feels like “you.”
You want a sustainable, long-term strategy, but you can’t get out from the constant pressure to hit short-term targets.
You’re emotionally drained and overworked, and have been neglecting your health and your personal life.
In short – you’re tired of just spinning your wheels, and want an aligned approach that feels authentic and organic.
If I’m speaking your language, you need to know that YOU’RE NOT THE PROBLEM.
It’s time to fundraise smarter, not harder by accessing and applying scientifically-proven tools and strategies to your fundraising approach!

It’s time to use the science of habit formation to step up your fundraising game and finally see tangible results!


Welcome to a transformative experience that will not only change how you fundraise, but also how you approach the habits that lead to success.
Here’s the science behind how (and why!) it works:
Identifying the habit loops that donors follow can help in creating triggers, routines, and rewards. Understanding these loops can optimize fundraising campaigns and create a habit of giving that makes donors more likely to contribute over time.
Understanding and utilizing the principle of reciprocity and providing social proof to create an authentic community can increase the likelihood of donations.
Acknowledging and expressing gratitude for contributions, combined with the demonstration of their impact creates a sense of achievement, stimulating positive emotions that reinforce the habit of giving.
Designing the donation process to be simple, convenient, and personalized reinforces the habit of giving and enhances engagement.
So, are you ready to harness the power of habit design to transform your fundraising approach?

Introducing Elevate Your Fundraising Game: Harness the Power of Habit Design — an interactive and engaging deep dive into Dr. BJ Fogg’s acclaimed Behavior Model.
You’ll emerge with a toolkit of habits that promise to reshape your fundraising strategies for maximum impact, as you:
- Discover the Equation of Change and learn how to apply this revolutionary formula to your fundraising tactics.
- Understand the psychology behind donor actions.
- Tailor custom habits that align with your fundraising objectives.
- Learn to wield the Magic Wand Technique for visionary strategy planning.
- Prioritize with the Fogg Behavior Grid to identify high-impact behaviors.
Best of all, this mini-course includes the opportunity to put theory into practice with:
- Guided exercises and group work for collaboration with other fundraising experts and peers.
- The development of a personalized Habit Matrix and a blueprint for actionable change that aligns with your fundraising objectives.
- Access to digital worksheets and a recording of the session for continued learning.
PLUS, this course is 100% free, thanks to Instil! Just use the code INSTIL at checkout!


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I’ll be your coach, consultant, and cheerleader.
I am a Certified Executive Coach and Fundraising Consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work.
My brave, bold, and innovative framework teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a win-win framework and authentic partnerships.
A little about me:
- CEO & Creator of the Power Partners Formula™️
- Mom to two daughters, 4-year-old Emmie and 2-month-old Ila
- Relentlessly committed to the movement of money into the nonprofit sector
- I live in the San Francisco Bay area
- Over 15 years working in nonprofits (managing director and ED of multiple fast-growth organizations)
- My favorite way to unwind is to go on a walk with a friend
- Recognized in ReadWrite and Forbes as a disruptor and innovator
Are you ready to enhance your connection with donors, increase donation frequency, and ultimately contribute to the success of your organization’s fundraising campaigns?
The advanced principles of habit formation and behavioral psychology in this course will help you design informed campaigns, making them more effective and impactful.
Plus, nobody knows better than me that as a fundraising professional, your time is at a premium! That’s why I’ve designed this self-paced course to be ready whenever you are!