The #1 mistake nonprofits make is sending the same outreach email to an individual as they would a foundation or corporate partner. Don’t worry, I did this too for many years.

But the truth is, every single outreach email needs to be customized, not just by changing the name of the person and a few other sentences, the entire format, focus, and alignment of the email should be completely different based on the:


This resource will give you a little inside peek at the three most important elements of any cold outreach email. components are interwoven in a powerful and effective cold outreach email.

This guide will help you:



I’ll be your coach, consultant and cheerleader. 

I am a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. 

My brave, bold, and innovation framework teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a win-win framework and authentic partnerships.

A little about me:

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