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Analytics and reporting
Did you miss Feathr’s Flight School?
As a fundraiser for 13 years, I never understood the relationship between marketing and fundraising. All I knew was that the more I started to learn about the principle if marketing, the more my fundraising results improved.
There is a lot of talk in our sector about where marketing ends and fundraising starts, but the real power is in understanding how we take the best from marketing and fundraising and deeply integrate them to improve donor acquisition, relationship, and retention. Many fundraising and marketing strategies are the same and need to be deeply integrated.
Learn why marketing can’t be an afterthought for fundraisers and why we need to step outside the titles of the job to see what’s possible when we work together.