vulnerability

Maximizing User Engagement on Nonprofit Websites: A How-To

Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool.  However, even if you do all you can to make your website the […]

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Top 4 Video Marketing Best Practices for Nonprofits

Video marketing has emerged as a popular tool among nonprofits looking to expand their reach, raise brand awareness, and build stronger relationships with donors. That’s because nearly 60% of all donors use video to make their giving decisions.  Whether your nonprofit is new to video marketing or looking to improve your current strategy, creating effective

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Using Behavior Management Techniques to Strengthen Donor Relationship Management

If you are like me, you are often looking for ways to improve your work or grow in competencies. This growth mindset approach is effective for many people. While most of us want to improve our abilities, the “how to” of the puzzle is often the confusing part. However, we can take some lessons from

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Strengthen Your Fundraising with Real Relationships

We often say that fundraising is relational; however, do we really put effort into building real, authentic relationships? Fundraising is not just a monetary exchange. It involves including, involving, and welcoming in the community to help solve a problem. This necessitates meaningful relationships. Recently, I had the opportunity to chat with Carole Robin and T.

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Powerful and Ethical Nonprofit Storytelling

Most nonprofit organizations have only the best intentions for the communities they serve. However, when it comes to their process of telling the stories of their constituents, they often unintentionally fall short of being effective and respectful. When creating an impact story to inspire prospective donors to become involved, nonprofits must be mindful of their

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The Right Donor Questions and Timing that Every Nonprofit Needs to Know

One of the top inquiries I receive from nonprofits is what types of questions they should be asking during donor meetings. In addition, I also often receive the question of when it is appropriate to ask a donor about their intended contributions to the nonprofit. As children, we are often conditioned not to talk about

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How Nonprofits Can Raise More by Telling the Right Story to the Right Audience

Did you know the success of your nonprofit organization starts with your story? That’s right. The story you tell donors, both small and large, will heavily influence how much money you raise, how many donors you retain, and whether you will build a sustainable future for your organization. When we think of storytelling, we often

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The Undeniable Value of Nonprofits Working With Cross-Sector Partners

It’s always been known that nonprofit organizations need cross-sector partners to successfully raise money for their causes. However, it hasn’t always been made aware of just how much nonprofits contribute to the success and positive culture of those corporations. The need for organizations to partner with nonprofits in pursuit of broad-reaching outcomes has increased substantially

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Donor Retention— A Guide for Nonprofit Organizations

Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who routinely invest in

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Identify Your Limiting Beliefs and Understand Your Influence

It’s no secret that being a fundraiser is a complex job with many emotional and social aspects that make it difficult. From anxieties about asking donors for money to formulating the perfect strategy to encourage more donations, it’s understandable why so many dread the act of fundraising if they haven’t done personal work around their

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