Visibility Archives - Mallory Erickson

How to Partner and Fundraise with a Purpose-Driven Brand

Leave a Comment / Authenticity, Brand Building, Business, Corporate Social Responsibility, Cross-Sector Partnerships, donors, Fundraising, Marketing, Non-profit, resources, Strategizing, tips, Visibility, volunteer / By Mallory Erickson

While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap many benefits. For example, being publicly associated with a charitable …

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Why Is Branding So Important For Nonprofits?

Leave a Comment / Authenticity, Brand Building, donors, Fundraising, Marketing, Non-profit, resources, Strategizing, tips, Visibility / By Mallory Erickson

If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has …

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Tips from a visibility expert Part 2

Leave a Comment / Activism, Authenticity, Coaching, community, consulting, donors, Fundraising, Industry, Mindset & Habits, Non-profit, resources, tips, Visibility, volunteer / By Mallory Erickson

In my last article, I started sharing this amazing conversation I had with my coach and visibility expert, Michelle Vos. I shared the concept of visibility and how that reflects in your life to your business and in fundraising, although it creates fear. That exchange acted as a was the foundation for tips from a …

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Are You Seeking More Visibility? — tips from a visibility expert Part 1

Leave a Comment / Activism, Authenticity, community, Fundraising, Industry, Mindset & Habits, networking, Non-profit, resources, tips, Visibility, volunteer / By Mallory Erickson

Have you ever realized that fundraising in itself actually involves all the components of who we are as people? And yet we look at it through a tiny lens focused on the work itself. My advice? Seek more visibility authentically. What I’ve found in my past roles as a fundraiser and now as a fundraising …

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How to Write a Nonprofit Mission Statement

Leave a Comment / Business, Coaching, Fundraising, Industry, networking, Non-profit, resources, tips, Visibility / By Mallory Erickson

Mission Statement: How to Write One for a Nonprofit First of all, are mission statements still a thing people even look at? I know, I know, they can seem like outdated and boring sentences that have little to do with what your organization really does. But they are an integral part of running a successful …

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Impress Your Funders at Your Next Pitch!

Leave a Comment / Business, community, consulting, Fundraising, networking, Non-profit, Visibility / By Mallory Erickson

So, you scored a spot in front of a funder and you’re ready to pitch. Great! Now you have the task of preparing and you might be wondering just how you can up your game to create an opportunity that benefits you both. First, it’s really important for you to understand what someone needs to …

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