Strategizing

Measuring Donor Engagement: 4 Key Metrics to Track

When a donor is actively engaged in your nonprofit’s mission and activities, you know that they have a strong relationship with your organization and the potential to provide lasting support. But how do you use data to determine how engaged your supporters actually are? According to Meyer Partners’ guide to nonprofit analytics, you need to […]

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Leveraging AI to Strengthen Your Fundraising

These days, it seems like artificial intelligence (AI) is virtually everywhere! From ChatGPT to self-driving cars and even your recommended products on different websites, AI is changing how we do life and business. For those of us in the fundraising area, AI may seem like something outside our area of expertise. However, there are certainly

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Tips to Move from Data to Insight

For some organizations, the difficult aspect of the data process does not lie in collecting data but rather in making meaning from it. Working with data can sometimes feel overwhelming, particularly if you don’t have extensive experience in analytics. However, there are some actions you can take to help turn data into insights. How Can

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How to Make Data More Equitable

I recently had the pleasure of chatting with NamasteData founder Meena Das, who provided a wealth of information on the importance of equity in data. While important in all areas, equitable data is particularly integral to the nonprofit sector which frequently involves missions directly aligned with supporting traditionally disadvantaged groups. In this blog, we highlight

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Maximizing User Engagement on Nonprofit Websites: A How-To

Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool.  However, even if you do all you can to make your website the

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Top 4 Video Marketing Best Practices for Nonprofits

Video marketing has emerged as a popular tool among nonprofits looking to expand their reach, raise brand awareness, and build stronger relationships with donors. That’s because nearly 60% of all donors use video to make their giving decisions.  Whether your nonprofit is new to video marketing or looking to improve your current strategy, creating effective

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Using Behavior Management Techniques to Strengthen Donor Relationship Management

If you are like me, you are often looking for ways to improve your work or grow in competencies. This growth mindset approach is effective for many people. While most of us want to improve our abilities, the “how to” of the puzzle is often the confusing part. However, we can take some lessons from

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Strengthen Your Fundraising with Real Relationships

We often say that fundraising is relational; however, do we really put effort into building real, authentic relationships? Fundraising is not just a monetary exchange. It involves including, involving, and welcoming in the community to help solve a problem. This necessitates meaningful relationships. Recently, I had the opportunity to chat with Carole Robin and T.

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How to Partner and Fundraise with a Purpose-Driven Brand

While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap many benefits. For example, being publicly associated with a charitable

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Why Is Branding So Important For Nonprofits?

If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has

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