The goal of behavior design is to influence a person (sometimes yourself) to take a specific action. (Btw influence does not mean manipulate but that’s for another post). So how do you do it? For any action to take place, it’s a combination of the persons Level of motivation to take the action desired of …
Urgency is important in a fundraising appeal. But fake urgency is detrimental to long-term relationship building. So, how do you find the ‘right’ type of urgency? First, let’s explain why authentic urgency is important… For any action to take place, it’s a combination of motivation, ability, and a prompt. Answering the question why someone should …
The Right Type of Urgency in a Fundraising Appeal Read More »
Most nonprofit organizations have only the best intentions for the communities they serve. However, when it comes to their process of telling the stories of their constituents, they often unintentionally fall short of being effective and respectful. When creating an impact story to inspire prospective donors to become involved, nonprofits must be mindful of their …
Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who routinely invest in …
Donor Retention— A Guide for Nonprofit Organizations Read More »
It’s no secret that being a fundraiser is a complex job with many emotional and social aspects that make it difficult. From anxieties about asking donors for money to formulating the perfect strategy to encourage more donations, it’s understandable why so many dread the act of fundraising if they haven’t done personal work around their …
Identify Your Limiting Beliefs and Understand Your Influence Read More »
What is chatter? Do you use your own name when you talk to yourself? What’s amazing about talking to a thought leader and award winning author are the insights you get when being able to ask whatever you want. That was my recent experience when I had the privilege to interview Dr. Ethan Kross, author of …
I had the true privilege to interview the author of the hands-down best book I have read this year, Chatter by Dr. Ethan Kross, who really dives into the concept of internal dialogue beautifully. Is it about fundraising? No. Is it about the nonprofit sector? No. But it’s about concepts so deep that it applies …
Internal Dialogue or “Chatter”: The Ethan Kross Blog (pt 1) Read More »
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