resources

Using Behavior Management Techniques to Strengthen Donor Relationship Management

If you are like me, you are often looking for ways to improve your work or grow in competencies. This growth mindset approach is effective for many people. While most of us want to improve our abilities, the “how to” of the puzzle is often the confusing part. However, we can take some lessons from …

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Strengthen Your Fundraising with Real Relationships

We often say that fundraising is relational; however, do we really put effort into building real, authentic relationships? Fundraising is not just a monetary exchange. It involves including, involving, and welcoming in the community to help solve a problem. This necessitates meaningful relationships. Recently, I had the opportunity to chat with Carole Robin and T. …

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How to Partner and Fundraise with a Purpose-Driven Brand

While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap many benefits. For example, being publicly associated with a charitable …

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Why Is Branding So Important For Nonprofits?

If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has …

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The Importance of Tracking Your Hourly Nonprofit Fundraising Rate

It’s no secret that there are a lot of moving parts when it comes to effective nonprofit fundraising. From onboarding and motivating volunteers to pinpointing the right target audience, the list is endless. On top of everything, there’s the pressure to be efficient and select fundraising strategies that are just right for your specific nonprofit …

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10 Elements Every End-of-Year Fundraising Campaign Needs

Are you struggling to come up with a fundraising campaign that will really make an impact this year? Don’t worry; you’re not alone. Every year, countless organizations struggle to come up with fresh ideas that will excite their donors and help them meet their fundraising goals. But don’t give up just yet. There are still …

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Top Strategies for an Effective GivingTuesday Campaign Landing Page

As someone who accidentally stumbled into the role of fundraising (and to be honest, didn’t initially like it), I’ve learned many important lessons. One of the most significant takeaways for me is that the donor’s experience throughout the entire giving process is critical.  While your donors won’t get to directly experience your programs, they do …

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What Nonprofits Can Learn from Political Ground Game Fundraising Strategies

No matter the size of a nonprofit or how established the organization is, there is one thing all nonprofit organizations are constantly thinking about — their fundraising strategy. After all, a nonprofit can only make progress towards its overarching goal if a sufficient amount of funds are raised for the cause. When it comes to …

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How Nonprofits Can Utilize Gamification to Improve Donor the Journey

From corporate and nonprofit settings to even educational atmospheres, gamification can be used to successfully move employees, students, and even donors toward the end goal. Whether you would like to motivate donors to donate more or you need your volunteers to be more engaged, utilizing gamification methods could be part of the solution you have …

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 How to Design Behaviors for a Donor

The goal of behavior design is to influence a person (sometimes yourself) to take a specific action. (Btw influence does not mean manipulate but that’s for another post). So how do you do it? For any action to take place, it’s a combination of the persons Level of motivation to take the action desired of …

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