The goal of behavior design is to influence a person (sometimes yourself) to take a specific action. (Btw influence does not mean manipulate but that’s for another post). So how do you do it? For any action to take place, it’s a combination of the persons Level of motivation to take the action desired of …
Urgency is important in a fundraising appeal. But fake urgency is detrimental to long-term relationship building. So, how do you find the ‘right’ type of urgency? First, let’s explain why authentic urgency is important… For any action to take place, it’s a combination of motivation, ability, and a prompt. Answering the question why someone should …
The Right Type of Urgency in a Fundraising Appeal Read More »
They are everywhere. With millennials, who are currently ages 25-40, making up over 50% of the workforce – they are our coworkers, donors, and volunteers. The Pew Research Center says that there are 75 million millennials on the planet. These millennials are tech-savvy do-gooders and the largest generation of potential donors. Recent data also shows, …
What is chatter? Do you use your own name when you talk to yourself? What’s amazing about talking to a thought leader and award winning author are the insights you get when being able to ask whatever you want. That was my recent experience when I had the privilege to interview Dr. Ethan Kross, author …
I had the true privilege to interview the author of the hands-down best book I have read this year, Chatter by Dr. Ethan Kross, who really dives into the concept of internal dialogue beautifully. Is it about fundraising? No. Is it about the nonprofit sector? No. But it’s about concepts so deep that it applies …
Internal Dialogue or “Chatter”: The Ethan Kross Blog (pt 1) Read More »
What are the top 2021 fundraising trends? I talk a lot about the idea of understanding your ‘core offerings’ to funders. This isn’t about old-school donor-centric models. It’s about creating experiences based on the perspectives and through the ‘lenses’ of everyone involved. What I mean by your core offering is: What is at the heart …
2021 Fundraising Trends: How to Make Virtual Events Work for Your Organization Read More »
Do you ever feel like you are JUST NOT GOOD ENOUGH? That you don’t have what it takes to lead or go into that fundraising conversation? Do you ever feel like you’re not smart enough or haven’t taken the right training? Ah! We have truthfully all felt that “not enoughness”, And it leads to feeling …
How Not-Enoughness Holds You Back As A Fundraiser Read More »
Listen Here! I sat down with the amazing team over at We Are For Good to help fundraisers launch 2021 strong. After the dumpster fire of 2020, when nonprofits pushed harder, did more, and raised more than ever before, it felt important to take a moment to recognize the heroic efforts and goal set for …
4 Fundraising Tips to Transform Your Fundraising Read More »
Oh, Giving Tuesday. First of all, let me say that the wisdom in this podcast episode covers WAY more than Giving Tuesday. There are tips for: New Fundraisers Dealing with rejection Setting up a culture of philanthropy at your organization Fundraising Campaigns Building a team to fundraise Plus, you get some of my favorite fundraising …
https://www.iheart.com/podcast/269-the-freshman-fundraisers-p-71519448/episode/authenticity-in-fundraising-74023822/ I loved joining Diana and Kimno-follow on the Freshman Fundraisers podcast to talk all about authenticity in fundraising. I spent 10 years fundraising without anyone ever talking to me about this little game-changing trick. Thanks to countless fundraising training programs, I was fixated on the ‘science’ of fundraising. I was sure that there was …
Authenticity in Fundraising: A Conversation on The Freshman Fundraisers Read More »
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