Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool. However, even if you do all you can to make your website the …
Maximizing User Engagement on Nonprofit Websites: A How-To Read More »
Video marketing has emerged as a popular tool among nonprofits looking to expand their reach, raise brand awareness, and build stronger relationships with donors. That’s because nearly 60% of all donors use video to make their giving decisions. Whether your nonprofit is new to video marketing or looking to improve your current strategy, creating effective …
Top 4 Video Marketing Best Practices for Nonprofits Read More »
If you are like me, you are often looking for ways to improve your work or grow in competencies. This growth mindset approach is effective for many people. While most of us want to improve our abilities, the “how to” of the puzzle is often the confusing part. However, we can take some lessons from …
Using Behavior Management Techniques to Strengthen Donor Relationship Management Read More »
We often say that fundraising is relational; however, do we really put effort into building real, authentic relationships? Fundraising is not just a monetary exchange. It involves including, involving, and welcoming in the community to help solve a problem. This necessitates meaningful relationships. Recently, I had the opportunity to chat with Carole Robin and T. …
Strengthen Your Fundraising with Real Relationships Read More »
While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap many benefits. For example, being publicly associated with a charitable …
How to Partner and Fundraise with a Purpose-Driven Brand Read More »
If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has …
It’s no secret that there are a lot of moving parts when it comes to effective nonprofit fundraising. From onboarding and motivating volunteers to pinpointing the right target audience, the list is endless. On top of everything, there’s the pressure to be efficient and select fundraising strategies that are just right for your specific nonprofit …
The Importance of Tracking Your Hourly Nonprofit Fundraising Rate Read More »
Are you struggling to come up with a fundraising campaign that will really make an impact this year? Don’t worry; you’re not alone. Every year, countless organizations struggle to come up with fresh ideas that will excite their donors and help them meet their fundraising goals. But don’t give up just yet. There are still …
10 Elements Every End-of-Year Fundraising Campaign Needs Read More »
As someone who accidentally stumbled into the role of fundraising (and to be honest, didn’t initially like it), I’ve learned many important lessons. One of the most significant takeaways for me is that the donor’s experience throughout the entire giving process is critical. While your donors won’t get to directly experience your programs, they do …
Top Strategies for an Effective GivingTuesday Campaign Landing Page Read More »
No matter the size of a nonprofit or how established the organization is, there is one thing all nonprofit organizations are constantly thinking about — their fundraising strategy. After all, a nonprofit can only make progress towards its overarching goal if a sufficient amount of funds are raised for the cause. When it comes to …
What Nonprofits Can Learn from Political Ground Game Fundraising Strategies Read More »
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