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Leveraging AI to Strengthen Your Fundraising

These days, it seems like artificial intelligence (AI) is virtually everywhere! From ChatGPT to self-driving cars and even your recommended products on different websites, AI is changing how we do life and business. For those of us in the fundraising area, AI may seem like something outside our area of expertise. However, there are certainly […]

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Tips to Move from Data to Insight

For some organizations, the difficult aspect of the data process does not lie in collecting data but rather in making meaning from it. Working with data can sometimes feel overwhelming, particularly if you don’t have extensive experience in analytics. However, there are some actions you can take to help turn data into insights. How Can

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How to Make Data More Equitable

I recently had the pleasure of chatting with NamasteData founder Meena Das, who provided a wealth of information on the importance of equity in data. While important in all areas, equitable data is particularly integral to the nonprofit sector which frequently involves missions directly aligned with supporting traditionally disadvantaged groups. In this blog, we highlight

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Maximizing User Engagement on Nonprofit Websites: A How-To

Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool.  However, even if you do all you can to make your website the

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Top 4 Video Marketing Best Practices for Nonprofits

Video marketing has emerged as a popular tool among nonprofits looking to expand their reach, raise brand awareness, and build stronger relationships with donors. That’s because nearly 60% of all donors use video to make their giving decisions.  Whether your nonprofit is new to video marketing or looking to improve your current strategy, creating effective

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Using Behavior Management Techniques to Strengthen Donor Relationship Management

If you are like me, you are often looking for ways to improve your work or grow in competencies. This growth mindset approach is effective for many people. While most of us want to improve our abilities, the “how to” of the puzzle is often the confusing part. However, we can take some lessons from

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Strengthen Your Fundraising with Real Relationships

We often say that fundraising is relational; however, do we really put effort into building real, authentic relationships? Fundraising is not just a monetary exchange. It involves including, involving, and welcoming in the community to help solve a problem. This necessitates meaningful relationships. Recently, I had the opportunity to chat with Carole Robin and T.

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How Nonprofits Can Raise More by Telling the Right Story to the Right Audience

Did you know the success of your nonprofit organization starts with your story? That’s right. The story you tell donors, both small and large, will heavily influence how much money you raise, how many donors you retain, and whether you will build a sustainable future for your organization. When we think of storytelling, we often

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The Undeniable Value of Nonprofits Working With Cross-Sector Partners

It’s always been known that nonprofit organizations need cross-sector partners to successfully raise money for their causes. However, it hasn’t always been made aware of just how much nonprofits contribute to the success and positive culture of those corporations. The need for organizations to partner with nonprofits in pursuit of broad-reaching outcomes has increased substantially

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Volunteer: Recruit Volunteers successfully

The difference between your Volunteer Program and Your Major Gifts Program

Thoughts from my conversation with Breauna Dorelus at Connecting the Cause So what ARE the key difference between your volunteer program and your major gifts program? When you think about the skills that make your major gifts program successful they include building relationships, earning trust, having a deep understanding of the donors needs, and ensuring

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