Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool. However, even if you do all you can to make your website the …
Maximizing User Engagement on Nonprofit Websites: A How-To Read More »
Video marketing has emerged as a popular tool among nonprofits looking to expand their reach, raise brand awareness, and build stronger relationships with donors. That’s because nearly 60% of all donors use video to make their giving decisions. Whether your nonprofit is new to video marketing or looking to improve your current strategy, creating effective …
Top 4 Video Marketing Best Practices for Nonprofits Read More »
If you are like me, you are often looking for ways to improve your work or grow in competencies. This growth mindset approach is effective for many people. While most of us want to improve our abilities, the “how to” of the puzzle is often the confusing part. However, we can take some lessons from …
Using Behavior Management Techniques to Strengthen Donor Relationship Management Read More »
We often say that fundraising is relational; however, do we really put effort into building real, authentic relationships? Fundraising is not just a monetary exchange. It involves including, involving, and welcoming in the community to help solve a problem. This necessitates meaningful relationships. Recently, I had the opportunity to chat with Carole Robin and T. …
Strengthen Your Fundraising with Real Relationships Read More »
Did you know the success of your nonprofit organization starts with your story? That’s right. The story you tell donors, both small and large, will heavily influence how much money you raise, how many donors you retain, and whether you will build a sustainable future for your organization. When we think of storytelling, we often …
How Nonprofits Can Raise More by Telling the Right Story to the Right Audience Read More »
It’s always been known that nonprofit organizations need cross-sector partners to successfully raise money for their causes. However, it hasn’t always been made aware of just how much nonprofits contribute to the success and positive culture of those corporations. The need for organizations to partner with nonprofits in pursuit of broad-reaching outcomes has increased substantially …
The Undeniable Value of Nonprofits Working With Cross-Sector Partners Read More »
Thoughts from my conversation with Breauna Dorelus at Connecting the Cause So what ARE the key difference between your volunteer program and your major gifts program? When you think about the skills that make your major gifts program successful they include building relationships, earning trust, having a deep understanding of the donors needs, and ensuring …
The difference between your Volunteer Program and Your Major Gifts Program Read More »
Have you ever realized that fundraising in itself actually involves all the components of who we are as people? And yet we look at it through a tiny lens focused on the work itself. My advice? Seek more visibility authentically. What I’ve found in my past roles as a fundraiser and now as a fundraising …
Are You Seeking More Visibility? — tips from a visibility expert Part 1 Read More »
Mission Statement: How to Write One for a Nonprofit First of all, are mission statements still a thing people even look at? I know, I know, they can seem like outdated and boring sentences that have little to do with what your organization really does. But they are an integral part of running a successful …
So, you scored a spot in front of a funder and you’re ready to pitch. Great! Now you have the task of preparing and you might be wondering just how you can up your game to create an opportunity that benefits you both. First, it’s really important for you to understand what someone needs to …
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