Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool. However, even if you do all you can to make your website the …
Maximizing User Engagement on Nonprofit Websites: A How-To Read More »
Video marketing has emerged as a popular tool among nonprofits looking to expand their reach, raise brand awareness, and build stronger relationships with donors. That’s because nearly 60% of all donors use video to make their giving decisions. Whether your nonprofit is new to video marketing or looking to improve your current strategy, creating effective …
Top 4 Video Marketing Best Practices for Nonprofits Read More »
If you are like me, you are often looking for ways to improve your work or grow in competencies. This growth mindset approach is effective for many people. While most of us want to improve our abilities, the “how to” of the puzzle is often the confusing part. However, we can take some lessons from …
Using Behavior Management Techniques to Strengthen Donor Relationship Management Read More »
The goal of behavior design is to influence a person (sometimes yourself) to take a specific action. (Btw influence does not mean manipulate but that’s for another post). So how do you do it? For any action to take place, it’s a combination of the persons Level of motivation to take the action desired of …
One of the top inquiries I receive from nonprofits is what types of questions they should be asking during donor meetings. In addition, I also often receive the question of when it is appropriate to ask a donor about their intended contributions to the nonprofit. As children, we are often conditioned not to talk about …
The Right Donor Questions and Timing that Every Nonprofit Needs to Know Read More »
Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who routinely invest in …
Donor Retention— A Guide for Nonprofit Organizations Read More »
It’s no secret that being a fundraiser is a complex job with many emotional and social aspects that make it difficult. From anxieties about asking donors for money to formulating the perfect strategy to encourage more donations, it’s understandable why so many dread the act of fundraising if they haven’t done personal work around their …
Identify Your Limiting Beliefs and Understand Your Influence Read More »
In this day and age, the advancements in technology have pushed nonprofit organizations to have to get creative when it comes to fundraising. Especially with the recent COVID-19 pandemic sweeping the planet, organizations are moving towards a more virtual avenue for raising charity funds. Hosting fundraiser Zoom events has quickly become a great way for …
How to Effectively Present and Fundraise in a Virtual Setting Read More »
Coaching and consulting are nothing alike. You might be pretty surprised by the statement because often people say that they are a coach AND consultant. I am one of those people. But when I’m coaching and when I’m consulting it looks and sounds fundamentally different. This is why it’s so important that if you are …
They are everywhere. With millennials, who are currently ages 25-40, making up over 50% of the workforce – they are our coworkers, donors, and volunteers. The Pew Research Center says that there are 75 million millennials on the planet. These millennials are tech-savvy do-gooders and the largest generation of potential donors. Recent data also shows, …
©2021 Mallory Erickson | Privacy Notice | Terms & Conditions | Power Partners Login |
