Marketing

How to Partner and Fundraise with a Purpose-Driven Brand

While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap many benefits. For example, being publicly associated with a charitable …

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Why Is Branding So Important For Nonprofits?

If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has …

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