The Right Type of Urgency in a Fundraising Appeal

Urgency is important in a fundraising appeal.  But fake urgency is detrimental to long-term relationship building. So, how do you find the ‘right’ type of urgency? First, let’s explain why authentic urgency is important… For any action to take place, it’s a combination of motivation, ability, and a prompt.  Answering the question why someone should …

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