Authenticity

Tips to Move from Data to Insight

For some organizations, the difficult aspect of the data process does not lie in collecting data but rather in making meaning from it. Working with data can sometimes feel overwhelming, particularly if you don’t have extensive experience in analytics. However, there are some actions you can take to help turn data into insights. How Can […]

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How to Make Data More Equitable

I recently had the pleasure of chatting with NamasteData founder Meena Das, who provided a wealth of information on the importance of equity in data. While important in all areas, equitable data is particularly integral to the nonprofit sector which frequently involves missions directly aligned with supporting traditionally disadvantaged groups. In this blog, we highlight

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Strengthen Your Fundraising with Real Relationships

We often say that fundraising is relational; however, do we really put effort into building real, authentic relationships? Fundraising is not just a monetary exchange. It involves including, involving, and welcoming in the community to help solve a problem. This necessitates meaningful relationships. Recently, I had the opportunity to chat with Carole Robin and T.

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How to Partner and Fundraise with a Purpose-Driven Brand

While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap many benefits. For example, being publicly associated with a charitable

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Why Is Branding So Important For Nonprofits?

If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has

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Powerful and Ethical Nonprofit Storytelling

Most nonprofit organizations have only the best intentions for the communities they serve. However, when it comes to their process of telling the stories of their constituents, they often unintentionally fall short of being effective and respectful. When creating an impact story to inspire prospective donors to become involved, nonprofits must be mindful of their

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The Right Donor Questions and Timing that Every Nonprofit Needs to Know

One of the top inquiries I receive from nonprofits is what types of questions they should be asking during donor meetings. In addition, I also often receive the question of when it is appropriate to ask a donor about their intended contributions to the nonprofit. As children, we are often conditioned not to talk about

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How Nonprofits Can Raise More by Telling the Right Story to the Right Audience

Did you know the success of your nonprofit organization starts with your story? That’s right. The story you tell donors, both small and large, will heavily influence how much money you raise, how many donors you retain, and whether you will build a sustainable future for your organization. When we think of storytelling, we often

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The Undeniable Value of Nonprofits Working With Cross-Sector Partners

It’s always been known that nonprofit organizations need cross-sector partners to successfully raise money for their causes. However, it hasn’t always been made aware of just how much nonprofits contribute to the success and positive culture of those corporations. The need for organizations to partner with nonprofits in pursuit of broad-reaching outcomes has increased substantially

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Donor Retention— A Guide for Nonprofit Organizations

Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who routinely invest in

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