Authenticity

Why Is Branding So Important For Nonprofits?

If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has …

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Powerful and Ethical Nonprofit Storytelling

Most nonprofit organizations have only the best intentions for the communities they serve. However, when it comes to their process of telling the stories of their constituents, they often unintentionally fall short of being effective and respectful. When creating an impact story to inspire prospective donors to become involved, nonprofits must be mindful of their …

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The Right Donor Questions and Timing that Every Nonprofit Needs to Know

One of the top inquiries I receive from nonprofits is what types of questions they should be asking during donor meetings. In addition, I also often receive the question of when it is appropriate to ask a donor about their intended contributions to the nonprofit. As children, we are often conditioned not to talk about …

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How Nonprofits Can Raise More by Telling the Right Story to the Right Audience

Did you know the success of your nonprofit organization starts with your story? That’s right. The story you tell donors, both small and large, will heavily influence how much money you raise, how many donors you retain, and whether you will build a sustainable future for your organization. When we think of storytelling, we often …

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The Undeniable Value of Nonprofits Working With Cross-Sector Partners

It’s always been known that nonprofit organizations need cross-sector partners to successfully raise money for their causes. However, it hasn’t always been made aware of just how much nonprofits contribute to the success and positive culture of those corporations. The need for organizations to partner with nonprofits in pursuit of broad-reaching outcomes has increased substantially …

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Donor Retention— A Guide for Nonprofit Organizations

Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Retaining donors is essential to the longevity of any nonprofit organization because those returning funders represent stability. Contributors who routinely invest in …

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Identify Your Limiting Beliefs and Understand Your Influence

It’s no secret that being a fundraiser is a complex job with many emotional and social aspects that make it difficult. From anxieties about asking donors for money to formulating the perfect strategy to encourage more donations, it’s understandable why so many dread the act of fundraising if they haven’t done personal work around their …

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Are You Seeking More Visibility? — tips from a visibility expert Part 2

Tips from a visibility expert Part 2

In my last article, I started sharing this amazing conversation I had with my coach and visibility expert, Michelle Vos. I shared the concept of visibility and how that reflects in your life to your business and in fundraising, although it creates fear. That exchange acted as a was the foundation for tips from a …

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Seek more visibility

Are You Seeking More Visibility? — tips from a visibility expert Part 1

Have you ever realized that fundraising in itself actually involves all the components of who we are as people? And yet we look at it through a tiny lens focused on the work itself. My advice? Seek more visibility authentically. What I’ve found in my past roles as a fundraiser and now as a fundraising …

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Internal Dialogue: Chatter

Internal Dialogue or “Chatter”: The Ethan Kross Blog (pt 1)

I had the true privilege to interview the author of the hands-down best book I have read this year, Chatter by Dr. Ethan Kross, who really dives into the concept of internal dialogue beautifully.  Is it about fundraising? No. Is it about the nonprofit sector? No. But it’s about concepts so deep that it applies …

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