FOR THE FIRST TIME EVER GIVEBUTTER & THE POWER PARTNER FRAMEWORK are coming together to bring you….
The Campaign Launch Lab
April 20th, 2022 10:30am – 12pm PST/ 1:30pm – 3:00pm EST

THERE’S NEVER BEEN A STEP-BY-STEP SELF-GUIDED OPTION THAT LAYS OUT EVERYTHING YOU NEED TO SET UP YOUR NEXT CAMPAIGN - BIG OR SMALL.
FORTUNATELY, THIS LIVE 90MIN COACHING SESSION WITH FLOYD AND MALLORY
does exactly that.
USUALLY, OPPORTUNITIES LIKE THIS ARE ONLY OPEN INSIDE POWER PARTNERS AS A PART OF GUEST COACHING. BUT, THANKS TO THE SUPPORT OF GIVEBUTTER, THIS ONE IS OPEN TO EVERYONE.
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By the end of this Campaign Launch Lab, you will have a…..
- Campaign goal determined
- Finalized campaign story
- Outreach language finalized
- Outreach list finalized
- Email cadence and collateral built
- Social copy/cadence finalized
MEET YOUR COACHES
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I’ll be your coach, consultant and cheerleader.
I am a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work.
My brave, bold, and innovation framework teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a win-win framework and authentic partnerships.
A little about me:
- CEO & Creator of the Power Partners Formula™️
- Mom to two year old daughter Emmie
- Relentlessly committed to the movement of money into the nonprofit sector
- Lives in San Francisco Bay area
- Over 15 years working in nonprofits (managing director and ED of multiple fast-growth organizations)
- My favorite way to unwind is to go on a walk with a friend
- Recognized in readwrite and Forbes as a disruptor and innovator


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Floyd Jones serves as the Community & Partnerships Lead at Givebutter, the world’s first completely free end-to-end fundraising platform powering $150M+ in donations per year for over 35k good causes.
In his role, Floyd supports the Community team’s growth strategy via partnerships, sponsorships, strategic campaigns, and special events. He works directly with Givebutter’s Product, Success, and Marketing teams to support overarching company goals.
Floyd has a deep passion for growing community within the social enterprise sector. Prior to Givebutter, Floyd served as the Director of Development and Outreach for Volo, the largest social sports company in America. In his role he raised over $700,000 for the nonprofit foundation arm of the business and launched community initiatives across 8 cities nationwide that received recognition from outlets such as ESPN and Wired magazine and secured corporate sponsorships from organizations such as NIKE, Whole Foods, NBA2K, and more.
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LIVE WORKSHOP WITH MALLORY & FLOYD
- Creating Your Campaign Story & Goal
- LIVE
- 15:00
- 2 resources
- Connect to What Your Funders Want
- LIVE
- 23:00
- 1 resources
- Creating Your Outreach List & Segments
- LIVE
- 15:00
- 1 resources
- Social & Email Copy Creation
- LIVE
- 20:00
- 2 resources
- Q&A with Mallory & Floyd
- LIVE
- 30:00