Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool. However, even if you do all you can to make your website the best it can be, from creating a visually-stunning design to hosting useful resources, you may still be missing part of the puzzle: user engagement. After all, it’s one thing to set up your website with the goal of marketing your mission and pulling in fundraising dollars, but to get people
Video marketing has emerged as a popular tool among nonprofits looking to expand their reach, raise brand awareness, and build stronger relationships with donors. That’s because nearly 60% of all donors use video to make their giving decisions. Whether your nonprofit is new to video marketing or looking to improve your current strategy, creating effective video content that resonates with your audience will contribute to your nonprofit’s success. In this guide, we’ll explore some practical tips for using video marketing to advance your mission. Let’s get started! 1. Identify your target audience. One of the keys to successful video marketing is identifying and targeting a
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