7 min read

Maximizing User Engagement on Nonprofit Websites: A How-To

Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool.  However, even if

Fundraising & Marketing: The Need for Synergy

If I were to ask you about the relationship between marketing and fundraising in the non-profit sector, I would likely get widely different responses. Some would argue that there is a crucial link between the two. Others would say that they are areas that work quite independently. Of course, there would likely also be a myriad of answers that lie between the two extremes.  When it comes to non-profits, one problem that has often been emphasized is the tendency to form silos between departments, particularly in larger organizations. While silos can be problematic in general, they can be even more frustrating when the silo is

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Fundraising & Marketing: Capabilities, Not Identities

There are many things I love about working with non-profits. There are also some things that can be a bit frustrating at times. One of these frustrations for many people is the tendency to build walls and silos, something that seems almost endemic in non-profits. A great example of this lies in fundraising and marketing.  The reality is that fundraising is a capability, not an identity. The same is true for marketing. These are both occupations and skills. The latter seems to be forgotten from time to time. In this blog, I’ll explore how viewing fundraising and marketing as transferable skills – instead of identities

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Center on Poverty & Inequality, Stanford

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