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For a lot of organizations, donor stewardship is nonexistent. If you don’t have any donor stewardship happening in your organization, then you want to read this blog on: How Forgetting About Your Donors Leads to a Hamster Wheel Hustle. And yet for others, they use
I talk a lot about the idea of understanding your ‘core offerings’ to funders. This isn’t about old-school donor-centric models. It’s about creating experiences based on the perspectives and through the ‘lenses’ of everyone involved. What I mean by your core offering is: What is at the heart and soul of the invitation you’re making? Why do people give to your organization or participate in a certain thing? Now let’s be clear, the core offerings can be something different for individuals, foundations, and corporate partners. But what’s incredibly important about understanding your core offerings – the core emotions that you elicit when inviting people to
Vulnerability: one of THE biggest missing elements of fundraising training and support in the sector. PART TWO
In my last article I mentioned two things that must change in the nonprofit sector to support us and detailed the first one: Training for fundraisers on how and why vulnerability shows up in our work. Understanding the nonprofit stigma that creates the shame side cycle that exists when inviting people to give to our organizations. Now let’s get into the second one, this is about THEM. Almost every single fundraiser has experienced a donor being really mean to them. Maybe this came in the form of trying to shame them for asking. Every fundraiser I’ve ever met has received an email back from an
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Mallory exemplifies the word “empowering”. She is extremely perceptive, with a keen eye for identifying and building people’s strengths. Her coaching is always incredibly actionable, and I can’t think of a more caring, thoughtful, and inspiring coach. She has helped me better understand and appreciate the most important parts of who I am and who I have the potential to become. I am incredibly grateful for everything I have learned from working with Mallory, as I know her mentorship will benefit every aspect of my future career – and, more broadly, my entire life.
Center on Poverty & Inequality, Stanford