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How to Partner and Fundraise with a Purpose-Driven Brand

While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap

Top Strategies for an Effective GivingTuesday Campaign Landing Page

As someone who accidentally stumbled into the role of fundraising (and to be honest, didn’t initially like it), I’ve learned many important lessons. One of the most significant takeaways for me is that the donor’s experience throughout the entire giving process is critical.  While your donors won’t get to directly experience your programs, they do get a giving experience. Are you providing them with one that is engaging and helps immerse them in your organization? While many non-profits are great when it comes to storytelling, there are many common mistakes that are made when it comes to your campaign landing page. Let’s take a broader

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What Nonprofits Can Learn from Political Ground Game Fundraising Strategies

No matter the size of a nonprofit or how established the organization is, there is one thing all nonprofit organizations are constantly thinking about — their fundraising strategy. After all, a nonprofit can only make progress towards its overarching goal if a sufficient amount of funds are raised for the cause. When it comes to the fundamentals of fundraising, political fundraising and nonprofits are not completely different. Sure, there are some tactics seen in political fundraising that would burn a nonprofit donor base right out, but there is also a lot we can learn, particularly from Ground Game fundraising strategies.  In politics, the term “Ground

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While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap many benefits. For example, being publicly associated with a charitable …

If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has …

It’s no secret that there are a lot of moving parts when it comes to effective nonprofit fundraising. From onboarding and motivating volunteers to pinpointing the right target audience, the list is endless. On top of everything, there’s the pressure to be efficient and select fundraising strategies that are just right for your specific nonprofit …

Are you struggling to come up with a fundraising campaign that will really make an impact this year? Don’t worry; you’re not alone. Every year, countless organizations struggle to come up with fresh ideas that will excite their donors and help them meet their fundraising goals. But don’t give up just yet. There are still …

As someone who accidentally stumbled into the role of fundraising (and to be honest, didn’t initially like it), I’ve learned many important lessons. One of the most significant takeaways for me is that the donor’s experience throughout the entire giving process is critical.  While your donors won’t get to directly experience your programs, they do …

No matter the size of a nonprofit or how established the organization is, there is one thing all nonprofit organizations are constantly thinking about — their fundraising strategy. After all, a nonprofit can only make progress towards its overarching goal if a sufficient amount of funds are raised for the cause. When it comes to …

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Mallory exemplifies the word “empowering”. She is extremely perceptive, with a keen eye for identifying and building people’s strengths. Her coaching is always incredibly actionable, and I can’t think of a more caring, thoughtful, and inspiring coach. She has helped me better understand and appreciate the most important parts of who I am and who I have the potential to become. I am incredibly grateful for everything I have learned from working with Mallory, as I know her mentorship will benefit every aspect of my future career – and, more broadly, my entire life.

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Center on Poverty & Inequality, Stanford

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