The Right Type of Urgency in a Fundraising Appeal

Urgency is important in a fundraising appeal.  But fake urgency is detrimental to long-term relationship building. So, how do you find the ‘right’ type of urgency? First, let’s explain why authentic urgency is important… For any action to take place, it’s a combination of motivation, ability, and a prompt.  Answering the question why someone should donate ‘right now’ (in an authentic way) increases their motivation to give in the moment.  The ‘now’ matters because that’s where the prompt is (meaning if they do not take action in the moment of the prompt they will NOT take that action unless prompted again).  Unfortunately, most of the

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Powerful and Ethical Nonprofit Storytelling

Most nonprofit organizations have only the best intentions for the communities they serve. However, when it comes to their process of telling the stories of their constituents, they often unintentionally fall short of being effective and respectful. When creating an impact story to inspire prospective donors to become involved, nonprofits must be mindful of their approach. There is a delicate balance between telling the story in a way that sparks successful fundraising and accidentally offending community members or triggering donors. With that being said, it’s understandable how impact stories can sometimes go sideways from the original intention. After all, as nonprofits, we want our donors

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No matter the size of a nonprofit or how established the organization is, there is one thing all nonprofit organizations are constantly thinking about — their fundraising strategy. After all, a nonprofit can only make progress towards its overarching goal if a sufficient amount of funds are raised for the cause. When it comes to …

From corporate and nonprofit settings to even educational atmospheres, gamification can be used to successfully move employees, students, and even donors toward the end goal. Whether you would like to motivate donors to donate more or you need your volunteers to be more engaged, utilizing gamification methods could be part of the solution you have …

I have struggled with perfectionism for my entire life. And as anyone with this obsession knows, it makes you feel like a failure most of the time. And when it doesn’t, and you succeed at being ‘perfect’ or ‘having it all’ in a moment, day, or week, the high is so addicting that it tricks …

The goal of behavior design is to influence a person (sometimes yourself) to take a specific action.  (Btw influence does not mean manipulate but that’s for another post).  So how do you do it?  For any action to take place, it’s a combination of the persons  Level of motivation to take the action desired of …

Urgency is important in a fundraising appeal.  But fake urgency is detrimental to long-term relationship building. So, how do you find the ‘right’ type of urgency? First, let’s explain why authentic urgency is important… For any action to take place, it’s a combination of motivation, ability, and a prompt.  Answering the question why someone should …

Most nonprofit organizations have only the best intentions for the communities they serve. However, when it comes to their process of telling the stories of their constituents, they often unintentionally fall short of being effective and respectful. When creating an impact story to inspire prospective donors to become involved, nonprofits must be mindful of their …

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Mallory exemplifies the word “empowering”. She is extremely perceptive, with a keen eye for identifying and building people’s strengths. Her coaching is always incredibly actionable, and I can’t think of a more caring, thoughtful, and inspiring coach. She has helped me better understand and appreciate the most important parts of who I am and who I have the potential to become. I am incredibly grateful for everything I have learned from working with Mallory, as I know her mentorship will benefit every aspect of my future career – and, more broadly, my entire life.

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Center on Poverty & Inequality, Stanford

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