Mallory Erickson

How to Partner and Fundraise with a Purpose-Driven Brand

While the for-profit and nonprofit sectors have different goals, their interests are more aligned than they might seem. Cross-sector collaborations between nonprofits and companies are mutually beneficial for all parties involved. Not only do nonprofits receive much-needed funding for their initiatives, but corporate funders reap many benefits. For example, being publicly associated with a charitable …

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Why Is Branding So Important For Nonprofits?

If I ask you to give me the name of five nonprofits that work in the field of wildlife conservation, what name comes to mind first? Chances are WWF is top of your list. WWF (World Wide Fund for Nature) has done such a great job at creating a strong brand identity that it has …

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The Importance of Tracking Your Hourly Nonprofit Fundraising Rate

It’s no secret that there are a lot of moving parts when it comes to effective nonprofit fundraising. From onboarding and motivating volunteers to pinpointing the right target audience, the list is endless. On top of everything, there’s the pressure to be efficient and select fundraising strategies that are just right for your specific nonprofit …

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10 Elements Every End-of-Year Fundraising Campaign Needs

Are you struggling to come up with a fundraising campaign that will really make an impact this year? Don’t worry; you’re not alone. Every year, countless organizations struggle to come up with fresh ideas that will excite their donors and help them meet their fundraising goals. But don’t give up just yet. There are still …

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Top Strategies for an Effective GivingTuesday Campaign Landing Page

As someone who accidentally stumbled into the role of fundraising (and to be honest, didn’t initially like it), I’ve learned many important lessons. One of the most significant takeaways for me is that the donor’s experience throughout the entire giving process is critical.  While your donors won’t get to directly experience your programs, they do …

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What Nonprofits Can Learn from Political Ground Game Fundraising Strategies

No matter the size of a nonprofit or how established the organization is, there is one thing all nonprofit organizations are constantly thinking about — their fundraising strategy. After all, a nonprofit can only make progress towards its overarching goal if a sufficient amount of funds are raised for the cause. When it comes to …

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How Nonprofits Can Utilize Gamification to Improve Donor the Journey

From corporate and nonprofit settings to even educational atmospheres, gamification can be used to successfully move employees, students, and even donors toward the end goal. Whether you would like to motivate donors to donate more or you need your volunteers to be more engaged, utilizing gamification methods could be part of the solution you have …

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How embracing that I suck 50% of the time helped me love myself 100% of the time

I have struggled with perfectionism for my entire life. And as anyone with this obsession knows, it makes you feel like a failure most of the time. And when it doesn’t, and you succeed at being ‘perfect’ or ‘having it all’ in a moment, day, or week, the high is so addicting that it tricks …

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 How to Design Behaviors for a Donor

The goal of behavior design is to influence a person (sometimes yourself) to take a specific action.  (Btw influence does not mean manipulate but that’s for another post).  So how do you do it?  For any action to take place, it’s a combination of the persons  Level of motivation to take the action desired of …

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The Right Type of Urgency in a Fundraising Appeal

Urgency is important in a fundraising appeal.  But fake urgency is detrimental to long-term relationship building. So, how do you find the ‘right’ type of urgency? First, let’s explain why authentic urgency is important… For any action to take place, it’s a combination of motivation, ability, and a prompt.  Answering the question why someone should …

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QUIZ: WHAT IS YOUR UNIQUE FUNDRAISING STRENGTH?
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