When a donor is actively engaged in your nonprofit’s mission and activities, you know that they have a strong relationship with your organization and the potential to provide lasting support. But how do you use data to determine how engaged your supporters actually are? According to Meyer Partners’ guide to nonprofit analytics, you need to …
Measuring Donor Engagement: 4 Key Metrics to Track Read More »
These days, it seems like artificial intelligence (AI) is virtually everywhere! From ChatGPT to self-driving cars and even your recommended products on different websites, AI is changing how we do life and business. For those of us in the fundraising area, AI may seem like something outside our area of expertise. However, there are certainly …
For some organizations, the difficult aspect of the data process does not lie in collecting data but rather in making meaning from it. Working with data can sometimes feel overwhelming, particularly if you don’t have extensive experience in analytics. However, there are some actions you can take to help turn data into insights. How Can …
I recently had the pleasure of chatting with NamasteData founder Meena Das, who provided a wealth of information on the importance of equity in data. While important in all areas, equitable data is particularly integral to the nonprofit sector which frequently involves missions directly aligned with supporting traditionally disadvantaged groups. In this blog, we highlight …
Your nonprofit’s website performs two important functions: marketing and fundraising. Not only does your website serve as the online hub for your nonprofit and its cause, helping you spread awareness about your mission, but it can also serve as a donation tool. However, even if you do all you can to make your website the …
Maximizing User Engagement on Nonprofit Websites: A How-To Read More »
Video marketing has emerged as a popular tool among nonprofits looking to expand their reach, raise brand awareness, and build stronger relationships with donors. That’s because nearly 60% of all donors use video to make their giving decisions. Whether your nonprofit is new to video marketing or looking to improve your current strategy, creating effective …
Top 4 Video Marketing Best Practices for Nonprofits Read More »
If you are like me, you are often looking for ways to improve your work or grow in competencies. This growth mindset approach is effective for many people. While most of us want to improve our abilities, the “how to” of the puzzle is often the confusing part. However, we can take some lessons from …
Using Behavior Management Techniques to Strengthen Donor Relationship Management Read More »
We often say that fundraising is relational; however, do we really put effort into building real, authentic relationships? Fundraising is not just a monetary exchange. It involves including, involving, and welcoming in the community to help solve a problem. This necessitates meaningful relationships. Recently, I had the opportunity to chat with Carole Robin and T. …
Strengthen Your Fundraising with Real Relationships Read More »
If I were to ask you about the relationship between marketing and fundraising in the non-profit sector, I would likely get widely different responses. Some would argue that there is a crucial link between the two. Others would say that they are areas that work quite independently. Of course, there would likely also be a …
There are many things I love about working with non-profits. There are also some things that can be a bit frustrating at times. One of these frustrations for many people is the tendency to build walls and silos, something that seems almost endemic in non-profits. A great example of this lies in fundraising and marketing. …
Fundraising & Marketing: Capabilities, Not Identities Read More »
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