I know what it’s like...
to hate fundraising.

To know deep down that there is no way it’s supposed to be this hard.

Feeling completely overwhelmed with what to prioritize, constantly thinking about the people you need to email and call but not wanting to do any of it, dreading  talking to the board about fundraising AGAIN…. oh, how I have been there!

Go back 7 years when I was the ED of a 3 million dollar organization (that I grew from 300k) – working 70 hours a week to keep everything afloat. People would compare us to a start – up, and I’d be like – ya RIGHT – I could do ANYTHING with a few mill in seed funding.

No one outside of the nonprofit world understands the nonprofit hustle.

Am I right?


I did not know how to get off the hamster wheel.

All I wanted was to make a big impact in this world.

And here I was at the top of the game – a successful Executive Director – and I hated almost everything about the day-to-day.

ESPECIALLY fundraising! Because it always made me feel like a fraud – that I was performing or couldn’t be my authentic self. Honestly, it just felt bad.

I was exhausted, overwhelmed, overworked, and completely ready to leave the nonprofit sector altogether.



I decided to go through an Executive Coach Certification program. I had managed people and teams for 13 years – and I’ve always been the person that everyone goes to for advice.

So, like 23482478 other people, I thought – maybe I can be a life coach!


what actually happened

was . better

As I was becoming a certified coach, I recognized my own limitations around fundraising and started putting coaching tools and strategies into practice in my own work (the same tools that I teach others in my exclusive coaching programs). The results were tremendous. In 6 months, I raised 100% more than I had in the previous 12 months! And no, I had no additional staff, time, or tools – just a whole new ME.

This experience launched my business – and my unique programs that combine my technical fundraising expertise with the rock – star coaching skills necessary to address the fears and discomforts around asking for money.

It was a watershed moment.

Since takeoff, I have been helping leaders move past deep fears in order to confidently embody their fundraising and leadership superpowers.


Since 2018, I have successfully coached over 50 fundraisers and organizations to increase their fundraising capacity by powerfully combining my tactical fundraising expertise with the best executive coaching tools out there. This combination allows my clients to identify both internal and external barriers to success, and, together, we overcome them and design strategies with them in mind.

My clients leave it all on the field and in doing so, are able to make important decisions for their organization, launch bold fundraising efforts designed uniquely for them, and involve and engage their community in action.

and they see results.

organizations i have helped

during covid i have helped my clients


Some fun facts:

I am a new-ish mom of an amazing 1-year-old girl named Emmie.

My husband and I live in Berkeley, CA and although we never thought we’d be spending 24/7 together (ha!), we are enjoying the extra time with our small family. During my free time, I read, practice yoga, hike in the redwoods, and binge watch netflix with a glass of red wine in hand!

I love to travel, meeting new people, and (believe it or not) fundraising!

I’m here to create a revolution in the nonprofit sector.

Does that sound like you too? If so, it’s probably time for us to get to work.

what people are saying


Working with Mallory while going through the fundraising process felt like a dose of sanity every week. She helped me stay on track, on point, and on purpose. Not only did she provide support on the practical level – keeping me prioritized, goal-oriented and taking the necessary steps but her support was crucial for the psychological and emotional impacts of the fundraising process. She called me out on the places I was playing small, helped me consciously bring to the light areas where my own fear was getting in the way, and gave me tools to increase my effectiveness during conversations with potential investors. Mallory showed up each week with focus, encouragement, and fantastic tools. I grew leaps and bounds by working with her and am so grateful for her coaching.

Shaina Kandel
Founder + CEO, Moon + Leaf

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