I know what it’s like...
to hate fundraising.

To know deep down that there is no way it’s supposed to be this hard.

Feeling completely overwhelmed with what to prioritize, constantly thinking about the people you need to email and call but not wanting to do any of it, dreading  talking to the board about fundraising AGAIN…. oh, how I have been there!

Go back 7 years when I was the ED of a 3 million dollar organization (that I grew from 300k) – working 70 hours a week to keep everything afloat. People would compare us to a start – up, and I’d be like – ya RIGHT – I could do ANYTHING with a few mill in seed funding.

No one outside of the nonprofit world understands the nonprofit hustle.

Am I right?


I did not know how to get off the hamster wheel.

All I wanted was to make a big impact in this world.

And here I was at the top of the game – a successful Executive Director – and I hated almost everything about the day-to-day.

ESPECIALLY fundraising! Because it always made me feel like a fraud – that I was performing or couldn’t be my authentic self. Honestly, it just felt bad.

I was exhausted, overwhelmed, overworked, and completely ready to leave the nonprofit sector altogether.



I decided to go through an Executive Coach Certification program. I had managed people and teams for 13 years – and I’ve always been the person that everyone goes to for advice.

So, like 23482478 other people, I thought – maybe I can be a life coach!


what actually happened

was . better

As I was becoming a certified coach, I recognized my own limitations around fundraising and started putting coaching tools and strategies into practice in my own work (the same tools that I teach others in my exclusive coaching programs). The results were tremendous. In 6 months, I raised 100% more than I had in the previous 12 months! And no, I had no additional staff, time, or tools – just a whole new ME.

This experience launched my business – and my unique programs that combine my technical fundraising expertise with the rock – star coaching skills necessary to address the fears and discomforts around asking for money.

It was a watershed moment.

Since takeoff, I have been helping leaders move past deep fears in order to confidently embody their fundraising and leadership superpowers.


Since 2018, I have successfully coached over 160 fundraisers and organizations to increase their fundraising capacity by powerfully combining my tactical fundraising expertise with the best executive coaching tools out there. This combination allows my clients to identify both internal and external barriers to success, and, together, we overcome them and design strategies with them in mind.

My clients leave it all on the field and in doing so, are able to make important decisions for their organization, launch bold fundraising efforts designed uniquely for them, and involve and engage their community in action.

and they see results.

organizations i have helped


I believe to my core that the nonprofit sector can solve the problems of the world, but to do this we must change the way we fundraising and operate so that money moves through this sector differently. Times have changed, but the best practices for the sector have stayed the same – and they just aren’t ‘working’ anymore.

What changed everything for me, was learning outside of the nonprofit sector. The codes I was able to crack revolutionized the way I fundraised and, now, the way I teach fundraising inside the Power Partners Formula.

This new way of operating doesn’t JUST change how much we can fundraise, but the way we feel about fundraising too (which is vitally important to our success).

Blazing a new path has plenty of challenges (as you know too well as a nonprofit leader). To keep my focus, I hold tight to my core values: 


Change-making is scary work. Being the first to say something, being the first to do something, brings up a lot. Nonprofit leaders understand this better than anyone. I don’t pretend to be fearless, but I value courage and activating acts of fearlessness by being courageous – one step at a time.


I use curiosity as the solution for judgment, black and white thinking, low energy, and negative self-talk. I am constantly learning, and consistently asking myself “where can I get curious here?” We tell ourselves a lot of stories that lead to limiting beliefs about what’s possible and what we’re capable of, curiosity opens our minds and our capacity.


My work is adaptive, human, nuanced, and relationship-based. I could not do the work that I do without feeling things deeply and having my heart and eyes open. Being vulnerable is scary at times but it is the way to real human connection and transformative change.


Imperfection and vulnerability go hand-in-hand. Perfection is an illusion and one that does not serve us or the people we serve. By allowing myself to be human and giving myself the grace of forgiveness, I show up as a more powerful leader and change-maker. It allows me to truly serve my community and clients, and relieves them of the impossible expectations that surround perfectionism. I believe this is the path to reducing burnout in the sector.


I used to talk about authenticity as the key to sustainable fundraising success. But, what I’ve learned is that authenticity is a privilege that isn’t accessible to those actively discriminated against when they do show up as their full selves. . So, I’ve decided to switch out that word for alignment. The value of alignment is that we get to show up and be visible in alignment with our core values. We also get to be honest and reflective when things feel out of alignment. Being true to ourselves is key to sustainable fundraising success.

Diversity, Equity, and Inclusion:

Our beliefs about the world come from the status quo. A narrative created by those historically in power – white men. This is problematic and unjust for so many reasons. Holding DEI as a core personal and business value is critical in ensuring that I am constantly reflecting on how I perpetuate injustice but have the opportunity to challenge the status quo to create more equitable opportunities. I also understand the value and need for diverse voices, particularly those historically marginalized and oppressed, with a seat at the table and with the microphone in hand.

what people are saying


Working with Mallory while going through the fundraising process felt like a dose of sanity every week. She helped me stay on track, on point, and on purpose. Not only did she provide support on the practical level – keeping me prioritized, goal-oriented and taking the necessary steps but her support was crucial for the psychological and emotional impacts of the fundraising process. She called me out on the places I was playing small, helped me consciously bring to the light areas where my own fear was getting in the way, and gave me tools to increase my effectiveness during conversations with potential investors. Mallory showed up each week with focus, encouragement, and fantastic tools. I grew leaps and bounds by working with her and am so grateful for her coaching.

Shaina Kandel
Founder + CEO, Moon + Leaf

during covid i have helped my clients

get to know the Mallory Erickson Coaching Team


I’ll be your coach, consultant and cheerleader.

I am a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work.

My brave, bold, and innovation framework teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a win-win framework and authentic partnerships.

A little about me:


Allison is my right hand woman and an integral part of the team here at Mallory Erickson Coaching. Even if you don’t see her on any of the calls – you can be assured she is in the background making sure your needs are met. 

Residing in Michigan with her two little girls, she was one of my coaching clients during covid when she was working as a development director. When she announced that she was leaving her position I happily asked if she’d join my team. 

Before Allison was a development director for a statewide agency, she was the Mayor of her town and sharpened her teeth in political fundraising (while running her multigenerational family business). She gets how to apply the Power Partners Formula™ to organizations and has the organizational skills to keep everyone (me included) headed in a forward direction with intention.

I’m here to create a revolution in the nonprofit sector.

Does that sound like you too? If so, it’s probably time for us to get to work.

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